Television
June 14, 2013
By Joe McCarthy
Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations.
{"ct":"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","iv":"651d26176e7ce371791866841ab5c9b8","s":"c646633d226f9f1e"}
Share your thoughts. Click here