Television
June 14, 2013
By Joe McCarthy
Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations.
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OrZPsIlkg2umkJ9lJ9XWuYm60Vq6Tk1q5S0gkqsB+bAi83kkacuMLffttaNLCv8MqO0N+4eGZ+9QgHZvhD+J1uz76VYNiXu9IRWKekb\/m37GQlS7rTbPjl5mZ11TJr8I4DeW+O+szennk+slWHBBbyv77TQm1hmOwu8kdU9wLkzybU1wjmT11EOIsMveBLkBRo06TQQSyJa5qHRv\/VDlxXK1fBeAUa9JP9ahNBRzKgMFaklWzgxkML\/2YlRLKPZM8wixnZCf0R2dEE6MiQvWCEBlogbLjPVdrdbyQb5q296Olj9ePljBtdQ9uGER9pDQ5DPUZiLqj8kEZ99iAsgna96tLh\/qF76LPueMeT7GZsANGrSWHEz\/\/z1BnZ0fESpHOsst9To4d8ylsOqPRq9gYZ+hJ3uAWHMVUw2\/6nmJ6gDzP7VcHjD2eWLeQE\/nP2SpddaqSzSEUZtLNwda0utJ\/CqyB\/5UncKACst8v4u8ML1cwA6GY7FyTqxMjhHVqAi93QWpazyzqxc0M3gVHgZmfdhBZtcOXW4xGb8VR2XhApyDZELfAfpu7ExygOLqnZlJwD6mRlXvcFv4\/WCjcNwHZ\/VSwxSVdzHe60ffXoEM6ZtsHIa60+J3pR5lIkY+BeccwNtPsfmZJ1of8yvlnwU4nt0o1nur6f\/QlFqJT0L0Np3CkHW0V1Yf8Il5a6qgE8OM5uaPCx8QcoEZrxb5aAc3JX2ynyCRvUrIY7vj83pGvUVo\/bvgD0QF\/B80MjqyKM5cHBSufKTBavbqC62L8C3f8ue0cMdZiJJeuEBz8BZxMYtmD\/ZQ1WxyF\/306VAmPA18DAINDhFFT8tlQM6w+z8TMEICWWzWnS3EoeeEV7EcgFtDUl2s5NcXhqUBe+tFFmXPmHLvJkR1Zz9qvAiAei9\/xb7bHK+VIa9tXaOnqXC4FmxtJTDhsy2YFwQq4D\/wU88Mr3dWOmnqT2Jh1APOcLRD\/ivau0Tb8pJjb\/LwIaPO1OLghZvHVpK6WvhOv3B1cvFRw1FMVybRSEmDwApY8SA\/uND5Ong5pXJ6\/gtN9Ngjk3UBQm1TqSfGeRC3lDOgl6l9Cy8r0OG4DRs4lQr+ESgqszYEXhNHbsVimuD9Mly9ZlMdeS7tmZquVahg3kT2iSNPrI3ahatghz2A7jq7nAHQrREPqTSo3OYZXSOz+48\/2+sFtP6kAnyvjoflajs6FLgEkTLTgm5Tp8DlDSLfWwj\/sF9VmZCSeQtG5vzYaKa\/mpsLY8FxawCHdPekICxzV5p2XbhVNxOi0kWU\/kLVDYPHCASKRaWc5vAo+LjNpNAfVnfQqHEo\/dApU1QJlFp45X2+ATs9fK0dm6wYHEn3DNRUFg5Thb+ZBMLn\/itHPO6EXP0iBfgGqAaUQTFL8smdAKk5HqCYZaz5yZubgSW5VqNWeqV1xoJDnpCPCzX\/0xSNU6OUrDq1Xh+Y+4\/g5jguZ75U\/3Q+aBHLGC8qpNu+fRKaRdUgK6J2fbyXhXnoSFLNM1lRmoLgO0DyH+I2c3S7JgMDYE5KLsETfGWnbSUApASn\/S5FV4MsM\/wQflVksFAXuAgQDsUtrywvGVFkCWUegAETORotdjzzBwshf0xvN\/xNZRPWysQh2uYX3hxMYFCNXxmVw12Vx6QQsld8iSa0cpH4RcCz7CkW+uU6BOduN\/jTgYh+BBr8ebO8o9jzWPy6McL64D\/pVKprI7UK09L78yjvsrpAqft1NSjvvFJp90ggx4NMwPrtkPiagBnw3M0JEUstPFarlaQyC\/U0EeLVCYCdHO12NRID+jxymQnI9Y00Y27SkIhtQBc7kvEDXfGCzMkVzD\/gt85yMNDauhw7AaCrBBMmUNzRX9\/nUepjb4Y5pBY+hNweUlgRhkUfCHj9sFB2+0vx7vmyxGorW5yrtvkrOrLs1vpXjvLnhnwTpKlL54RDBTb78L\/mDdjf9NJfpl\/sLERWwesyGon+0yR6jZM+UP8IAJCIJKpAqpGVSn+oS8lTwJASmnBf9Na+jmHPL2Ym1jtxFf9\/DgKVXfRZNsjbk6dBbrpaabbXqCCVnjXHAhMNl5wZUpYwmOIHjuVos6hn64wvkOMvNOUhAiwF9T\/mu6qgI2mDyPnXWK5icCRJ1GUV7bmDT2yrYlubXMGsetpgNqP9kQ8zWlslHi\/cdLQfviwxMm0Bn1X+iC\/Rhb6B1A+ufCIcOgcTeOSD2u9eIUpFrReUjqGqvKkoG+T2s5dav2E8sp92CecAwXUUX4Xav0EbaRWX\/Bd5bsnSPJIUbJABWxnKPU47TWh5roceYzD6D+hUEWgsnjayXUJ6t2Q1+ZGcJ4nF7j+oYziAs9o2BnpCBMOcn57krdOLBCkrbSXyg0vjIa5U7DdV5xzR1qDkgtvZwJ6\/JrUCutwEOdm6zLnqJPRZQY\/TSpZtbJuWyk\/Cx7pvXKd\/vGg5g+xheFiUvDCUL9MHaUE9PbeDOHe\/TEGTd06I99T4aWCTwSu9TrNb251yeq5jIhcF9OdeBGyAm5y\/Uxc2XIOVN\/k+mDsx\/Y27072QyPNzrrw88rpgTHb1WIVhDCENmLxpVWQVoDmiqZTpJoRCjwv68RaXZRTdiVFqh86qgUmkeiUACK4KwrtyPR4dIpOA5s3K\/JOMBnVBE2bXlRSsTXgvWJaiC+\/VwIJlY2JtvGQLR6iVcYWa6qXUlxwqCz+9k5xGnJXJ4Qs2jNyUVkJPfA6uYowzFHqTkmwgn2EXwU09jL0C81Hm8mcg4yftxYaaxBB7iMBhWVUO7YMLOH0NOogWt37GzlsjcAS544chJ5n5z3\/eR\/I1s8ReEngX45z\/6boRe\/UKXrqIHBNTmnohSFDK8A==","iv":"859111e27f48d6f8c5efea32884cba8d","s":"0a2b9d6d443f1024"}
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