Multichannel
October 3, 2011
By Rachel Lamb
Toyota Corp.’s Lexus is relying on local dealerships to advertise via Web sites and customer outreach to market its new line of special-edition models including a partnership with luggage brand Tumi.
{"ct":"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","iv":"85f11522b8df36b480e488abf3adf883","s":"0a489534d3cbe0ba"}
Share your thoughts. Click here