Luxury Daily
The authority in luxury news.
Dec. 30, 2025
  1. Coty turns to P&G veteran Markus Strobel for interim leadership
  2. Omega cuts ribbon at corporate flagship in Swiss Alps
  3. Aston Martin, Epic Games take Valhalla for test drive
  4. Beyond the screen: The rise of the experience economy
  5. Wheels Up to debut member-exclusive booking platform for Delta commercial flights
  6. Crowd avoidance, off-peak trips to drive next 12 months of luxury travel: Virtuoso
  7. Dior Beauty hits update on Addict franchise
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Bulgari uplifts symbolic pieces, people in Eternally Iconic
  10. Happy New Year!
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Location-based ads uniquely mobile way to target consumers: Millennial Media

September 14, 2012

 

By Rachel Lamb

NEW YORK – Millennial Media's top exec at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Coty turns to P&G veteran Markus Strobel for interim leadership
  2. Omega cuts ribbon at corporate flagship in Swiss Alps
  3. Aston Martin, Epic Games take Valhalla for test drive
  4. Beyond the screen: The rise of the experience economy
  5. Wheels Up to debut member-exclusive booking platform for Delta commercial flights
  6. Crowd avoidance, off-peak trips to drive next 12 months of luxury travel: Virtuoso
  7. Dior Beauty hits update on Addict franchise
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Bulgari uplifts symbolic pieces, people in Eternally Iconic
  10. Happy New Year!
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
Bulgari uplifts symbolic pieces, people in Eternally Iconic
Follow @LuxuryDaily for the latest in luxury news
Happy New Year!

Wheels Up to debut member-exclusive booking platform for Delta commercial flights
Omega cuts ribbon at corporate flagship in Swiss Alps
Aston Martin, Epic Games take Valhalla for test drive