Mobile
September 14, 2012
By Rachel Lamb
NEW YORK – Millennial Media's top exec at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.
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","iv":"b18a83ce604df97a5ffb6ca0ed474a5d","s":"fe2df58087f95fe1"}
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