Mobile
September 14, 2012
By Rachel Lamb
NEW YORK – Millennial Media's top exec at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.
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","iv":"37a2e52bc3d020011973cf8c447c1309","s":"2fe7f5173a91c425"}
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