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L’Occitane triggers emotional purchases via city-tailored mailer

September 27, 2012

 

French cosmetics brand L’Occitane en Provence is targeting consumers through a direct mail campaign for its Immortelle Precious Serum that includes the results of a consumer test by Hearst’s Marie Claire readers, a product sample, a free gift offer and a link to schedule a free in-store mini facial.

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