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Multichannel

Loyalist expectations determine brands’ customer experience strategy: Forrester

June 22, 2011

affluent-consumer-guy

 

By Rachel Lamb

NEW YORK – All brands need to establish a consistent customer experience strategy that can meaningfully enhance the voice that it is trying to deliver, according to a panelist at the Forrester Customer Experience Forum 2011.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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