Multichannel
June 22, 2011
By Rachel Lamb
NEW YORK – All brands need to establish a consistent customer experience strategy that can meaningfully enhance the voice that it is trying to deliver, according to a panelist at the Forrester Customer Experience Forum 2011.
{"ct":"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","iv":"1f47063cd9452a748ac3201fc2787873","s":"3c402691fe337f6a"}
Share your thoughts. Click here