Multichannel
June 22, 2011
By Rachel Lamb
NEW YORK – All brands need to establish a consistent customer experience strategy that can meaningfully enhance the voice that it is trying to deliver, according to a panelist at the Forrester Customer Experience Forum 2011.
{"ct":"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","iv":"e19adda44c2e38f9ea91c21b4b1634a7","s":"bc82870f13a3c12f"}
Share your thoughts. Click here