Luxury Daily
The authority in luxury news.
July 26, 2025
  1. K-pop star Karina becomes Prada brand ambassador
  2. China’s middle class to reach 40 percent of population by 2030: BCG
  3. Guerlain exudes timeless femininity in reimagined fragrance campaign
  4. Moët delivers the gift of bubbles in new holiday campaign
  5. LVMH revenues dip 2pc in Q1
  6. Nordstrom onboards new finance chief
  7. Ralph Lauren odes to Martha’s Vineyard in latest collection
  8. BMW to introduce carbon footprint tracking via mobile app
  9. Louis Vuitton announces second-edition Watch Prize shortlist
  10. The cold coffee tweet that changed Four Seasons' approach to social media
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Luxury at dynamic starting point due to technologies’ advancements

April 7, 2016

Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder Kendall Jenner and Irene Kim for The Estée Edit by Estée Lauder

 

By Jen King

VERSAILLES, France – What distinguishes luxury from mass-market brands is experience, and technology will keep brands connected to the edge, said panelists at The New York Times International Luxury Conference on April 6.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. K-pop star Karina becomes Prada brand ambassador
  2. China’s middle class to reach 40 percent of population by 2030: BCG
  3. Guerlain exudes timeless femininity in reimagined fragrance campaign
  4. Moët delivers the gift of bubbles in new holiday campaign
  5. LVMH revenues dip 2pc in Q1
  6. Nordstrom onboards new finance chief
  7. Ralph Lauren odes to Martha’s Vineyard in latest collection
  8. BMW to introduce carbon footprint tracking via mobile app
  9. Louis Vuitton announces second-edition Watch Prize shortlist
  10. The cold coffee tweet that changed Four Seasons' approach to social media
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Nordstrom onboards new finance chief
Louis Vuitton announces second-edition Watch Prize shortlist
BMW to introduce carbon footprint tracking via mobile app

Ralph Lauren odes to Martha’s Vineyard in latest collection
Off the Cuff: A Q&A with Ponant’s Samuel Chamberlain
Genesis continues silver screen run with ‘Freakier Friday’ sponsorship