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Dec. 15, 2025
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Mobile

Luxury automakers distill brand identity through mobile apps

May 21, 2014

From Maserati Ghibli app From Maserati Ghibli app

 

By Joe McCarthy

Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.

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  1. Moncler returns to the slopes for Grenoble campaign
  2. Capri Holdings closes Versace divestiture
  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Chanel unleashes ‘From Dream to Reality’
  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  9. JW Marriott, Flamingo Estate roll out new wellness experiences
  10. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
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