Mobile
May 21, 2014
From Maserati Ghibli app
By Joe McCarthy
Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.
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","iv":"68955e23802bab46e35dfbbd7a8076b8","s":"030018c7fc6d4cc2"}
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