Mobile
May 21, 2014
From Maserati Ghibli app
By Joe McCarthy
Although mobile magazines and libraries do not get nearly as much traffic as social media, the medium helps luxury automakers build rapport with loyalists in ways that can influence sales.
{"ct":"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","iv":"dbd827ddc33244e4970be0bb950525bc","s":"21a4f93482d3a4cb"}
Share your thoughts. Click here