Marketing
April 3, 2020
Number of global users and growth trend- TikTok versus Douyin. Image courtesy of Fashionbi
By Dianna Dilworth
Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones.
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","iv":"99641f779e109a1d0bd24b30a9f844ad","s":"ae3e91dd255df773"}
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