Marketing
April 3, 2020
Number of global users and growth trend- TikTok versus Douyin. Image courtesy of Fashionbi
By Dianna Dilworth
Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones.
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O5O29K36hQzfDFQ4OZd0Z3416D53gfvMeGPZs3tw7lOnA9es+QYZ2jOv5jxOS9sx8dWGIoKAZge\/T3V9opqW2np08xumHUyqcShAozF7kh8ekru34Azle0VYXnyJSJbGGNy3F4\/CIlFsju6XRus6nOidAhHCUyfEW1B9eZmx6j4ZYxjprLgGS7HejQWzWMkzeA9FEifklm3zSINU\/+CUM2Lr6bnCzsmuWaQthxCR5+lIsXFcG\/Omum96\/zQM2hy1ZYvktXKNxn539IpGGn2kKHyIet5wd2RHpR8405JxQeIYuTnDV6dQAwDzpvhiLJiVWLAs\/Fj4NQzBJzSISDYKmwX4p2e2K1oId7TEkX3eeeqdan90qAqrWVTaCej0bRHvWIYNtJk\/sPCRAkE9qXq92vUTikInbeivKZiHIWTuu4QQ35WKkZjaCQ0y9VqVR6kICTAwAaqDglaLnQ4ovgGfVJaricIEejPDjjinSNRkPaC\/y8+y1sp87Uh9RO6WjrD6BkfZOTPozWpd\/tAfBhcuy6sp094mBv6\/n6SDbFEO7VtHK9A2z3fBtG2Etl1JDULOmV2RcRxIZeyKOGdwEsRzqALO3C8PCkyVh60g1iKYdd8REV4d0\/ebqHKqT5rytTotMZCeWXFG2QAMjGMTivkg6grvVYaBoUEvMk7lfrCyXitd909w5uJBBv3UZm\/cWAEf7THO3+S8\/4sFZ+N3mnI4CSc2NMM1x\/m1u1VS2czzK8Tj3\/PjHFZNIri0GO\/HIe\/WmIBBSzdQhcoUfNOvGyL+5aWO6BXHXoNV+y6pSvhpnlgnXPiBmq+fKdyL916VjTjSNV45UBqpGDN8E1I9e+qyG5eBHLlfoiTyCSLNUryagvakexE5FPQz3zukO200UXCA9CtUA6UlX3SAAZ7O\/sq5I5KTapPiDwLc1n5pWHeCd3vFkXYd2YvZWrvKO96fpAFSZewZ\/cmifX8aSTMh37L6qSolECCRsoGcJ58TqjvDGkCY7Hfw4kAKI4gqc+oOHs7WiKxYj3iM1qkX42NrtLfFTcBKyI\/5GbN7VATis4B92LtYJfuDW9j1IPoJJF4P4QxfhfvfX9CbVgoEA2yh2V5r57P6GFD5T5nbfbgmf+2MWQsoB9MnuMTIe9d98wmC+C9GjdtJnPtYaZEAzMHq4Jw06N3dT8khYxe2TmzDB7tTyuR63vJXY7Ne6+X+IulOmg9ngCrvE4MQpE6Lk+6MLC3FQfYfGc6yvU9JaDt+4l2j+orvUrUR2bkt+HG3DpglnNNRmB+Mb+Lh7iK+CdohOMPD8TfevuOIe049XP\/uolD6po8H6jkxOXOJMUJ3h8Ozf6egrmhb54JJ77+K1ciEcFrO4QuN8Yl+vIt5RswtfC028a5BI+RRgtiYQEJqBh0Dsok5A+mlJhy\/BSaJ45W+uQXyYyE1gLnrXxorm9VA\/r\/7ZjHUQa1JmyWGjZ5AEULXvPoTKkrIWk2V\/ULy1F+7VqZEt1hFjjIpmrQjDVj2Yxu06C3MdZUBiuIWPfFit8OC9knF3Iy4C3T+nIDf343Arh5NPTHzpMJnN9NmweGjcsKNrDWU1qwHWAr4sKu8qfIJJCd1jthr2xV6OxQlL5WtGMLTnW7tVk877904S2wwH\/U2ZHLfP5CTndZgcQ\/WtYCo1kXplhmxAMG2JtsoqYeIeWo2+iPKcG\/1j5ZICxHxKtf3YkqFZjCOWyfm2z\/Ff+ORfygSO6eXkLRcEA0uwqmdrjXq9Sif3dTl+rgA5aExHQ6xentNEEMfv3Y1a1a35wq36YAicTzGKmpHd3S1xeJ8\/kspyokS7+xj9tmIzbU0H2FIdDnbTgzA4AArEr5XG7mGoNRvaKrxpLFWD7sdd4U0jKEbAcpybZLkWf8KQFxOkGxLi2wECSMTYUvLxj8h2K2dp1+HFm8LcEMifLLD6JyzxkKz5ME2m\/+kDxNjXBC4Z7zq1LWOQ7Hyl7ys7blqlkSfIwbq7GvEN5QGWfjPFYtiW+sicvqmgkaAGfPZWo\/gQNIXF34kPyC+FpyyWpGNk9o4GqiQFt6wKPHv547keFnVxkgo2XC\/GLBdICJwDEeFbKFYKcsXudTDKqHxW4ixK1MdON\/U5JWlzLC7e0zrDOrmwMW9LkZbLKq6QjOIGr2Wwx3OgE+7wjlXf+g89EAMzOW5c5Pzrkuibr5xJuhovkUdQPooopmwnGVezd6XD3Ct9l97M05qlWH7nbVYIR2YztnOFG2yXWhLxpcR68ALKOqBiPNyGw+Lr0m3296W2VOyc6JpaAowBRn92dzW4SgqOf1Yixv7nNbQLRne8MfZ33FVfR95GLEzBcjjsqnuAxm3SrpSV00ZUNqugUxL7CGv1ZxpC5xtE+QqU5IGIXO6rP9yqNNIBeK9UgNSv16dgfbXlWVmY+4tFgUFjtj+S7SnXxt7Eap+xDj2fT6NuI7lgFTcXaN1ncKysqIYG5rOZ8Nfvb9wy1EoIbRIr3zwe5rRfoAxhgB3HKIKbhJ1yaOfoaKFMtPnUhwB36yvoXoQn3U0+qW+jeqAaEnAl6rEi76PsM23uCk4bxLD+hSYy3vSieeUHl5IvNzTwIuGyRj143A34urwpGWp+QVJ+0wDsnaQikCoVYoyWhflkHOfv15N49pJI8zHJHwfn+Sm6a8CvpHHn364xQ0ZiTmHKXGSBq28b1mVZnD2H0u1IyWo7PIH7Wswxj0vibnSLBKotOgB51Ne7LPr7mVRMyN8qq+C4+zFHTtqeu6sXuSEwXenYXMtfIgrnvQX6vD37mLhfKIjJEERdsZl23AX\/h2ulqGM6uAderfQf7ZLzQXxw7JsEemhu6J9cp+cjf7rbVsklS4c230kQEwNurwBhXllImx1+9BysV1q4hFgfjKkeUn76+x0sxXvbbIbKwWsPzozLq2SnhripSMsQ+YTHh41bS8zMoMInfIXjkrQOYEb8+yevSDKiJwx210Jw8D9UBI9FGGbXNRY84d41s5fFMM5UJL39aCXyA5agE75sal+B2vhpjU\/4z3cJQ23CQWBtwouWawgC5o2DaZqu+EapXCg4nZ74G9uKNdGerwY9SG\/jBbVlz8Xf7VlkI2tvMCv5qkl6br5nUzK3EaYR72eIGCBcy9kryL79nx7fRPS0OTMPXt7ibo9Z7Fj+JXX6YYmGYWNw13enS+zqSIN5bqD1hS4Ou76QCnPjzSUgfduLS3J5UMO62VGVRe7vX2bDeBp5pvLPkqrOBbr3umlnl3m6qxfLADsGNNbFIRNdLNP\/Gaq5EJYgArHnmteRA7cJXCtJxVah0Eejp0bUsJN3WCBm5cT6j+Jk7wMOw55CaE4WAawQjd+SOMP45rPpAKNMsquLDwD0BucKBAu4lhpTPZcga7E8nueeCaOCmXRW7QUSmN\/7O8z\/hDjIuBZY\/SRghkdEHf8+rhBZaDEojXjuUGD0IgRQGAFyW+R7509B5mp9W2BB+BXXKT+RqN62Cem0JFyH5lemZf9MNK5LSRUfrN672HoaT+KyRJQGotVEsqa1eTvA=","iv":"703c687302e3c9d71cb9c86f2652a3c2","s":"2f5161dcc00598da"}
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