Marketing
April 3, 2020
Number of global users and growth trend- TikTok versus Douyin. Image courtesy of Fashionbi
By Dianna Dilworth
Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones.
{"ct":"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","iv":"712ce2d37e15fdbc80ec7866a0054e55","s":"d05586bb8ac28051"}
Share your thoughts. Click here