Marketing
April 3, 2020
Number of global users and growth trend- TikTok versus Douyin. Image courtesy of Fashionbi
By Dianna Dilworth
Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones.
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","iv":"3c44ffb211c3e5c4277df0e6d9c74bfb","s":"de0a42ae67298003"}
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