Marketing
April 3, 2020
Number of global users and growth trend- TikTok versus Douyin. Image courtesy of Fashionbi
By Dianna Dilworth
Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones.
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","iv":"97d09d9daab63165036ab97c402d7e5c","s":"e92394a76f44c7ce"}
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