Marketing
September 12, 2016
Illustration for the Gemfields x Muse collaboration
By Brielle Jaekel
Exclusivity, personalization and collaborations are the running themes that will make or break a British luxury brand within the next five years, according to WGSN.
{"ct":"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","iv":"4b61b89cd90e2e52eaca0819bf2441fd","s":"3b0ee1b5ec1066c3"}
Share your thoughts. Click here