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Prestige brands must learn about diverging consumer shopping preferences: expert

December 27, 2010

Luxury brands need to understand whether their consumers prefer in-store or more tech-savvy shopping

 

By Peter Finocchiaro

Luxury marketers have to be more proactive in understanding the diverging shopping preferences of their customer bases as a new class of media-savvy and plugged-in consumers enter the marketplace, according to an industry expert.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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