Luxury Daily
The authority in luxury news.
Feb. 17, 2026
  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  3. Loewe introduces new artistic signatures for spring/summer
  4. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  5. Boucheron donates brooch to The Victoria and Albert Museum
  6. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  7. Pratesi expands Palm Beach flagship
  8. LuxExperience net sales up 1.1pc
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. McLaren adds to pint-sized Ride-On collection
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Luxury brands must risk failure to succeed in new media: Morpheus exec

November 29, 2010

Luxury brands should be adventurous in the new media landscape

 

By Peter Finocchiaro

NEW YORK –  Luxury brands have made great strides on the Internet, but still need to experiment with their social and mobile media messaging to learn necessary best practices, according to an executive at Morpheus Media.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  3. Loewe introduces new artistic signatures for spring/summer
  4. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  5. Boucheron donates brooch to The Victoria and Albert Museum
  6. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  7. Pratesi expands Palm Beach flagship
  8. LuxExperience net sales up 1.1pc
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. McLaren adds to pint-sized Ride-On collection
VIDEOS
More Videos

MORE IN Multichannel
Cunard takes cinematic approach for latest global campaign
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
Chanel connects food, fashion in latest podcast episode
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?



RECENT ARTICLES
Loewe introduces new artistic signatures for spring/summer
Follow @LuxuryDaily for the latest in luxury news
Amazon’s $475M luxury play and Saks Global’s survival plan collide

Krug, composer Max Richter premiere cuvée-inspired compositions in London
Boucheron donates brooch to The Victoria and Albert Museum
Pratesi expands Palm Beach flagship