Marketing
July 20, 2021
“The Veuve Clicquot Tales” centers on the life of Madame Clicquot. Image credit: LVMH
By Katie Tamola
When it comes to reaching affluent consumers in 2021, many luxury brands have recognized the benefits of audio.
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\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