Marketing
July 20, 2021
“The Veuve Clicquot Tales” centers on the life of Madame Clicquot. Image credit: LVMH
By Katie Tamola
When it comes to reaching affluent consumers in 2021, many luxury brands have recognized the benefits of audio.
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