Marketing
March 15, 2021
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton
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","iv":"2e89ff846b36f0dbaedef6edcfc48c51","s":"4e6bf9917a1039f6"}
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