Marketing
March 15, 2021
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton
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","iv":"2718e3d86b6ee2f255f680ca9f47dfe5","s":"5774f3524ba52245"}
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