Marketing
March 15, 2021
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton
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","iv":"0fd0f120232992c2ab2f5575fd011cdd","s":"76ce3f29ef9a301e"}
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