Marketing
March 15, 2021
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton
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","iv":"ba791fb75d727322ad2ec4cddb193ecb","s":"61a526d58f9fdc3f"}
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