Marketing
March 15, 2021
Luxury giants face the paradox of trying to sell what is supposed to be exclusive; hyper-segmentation and renewed scarcity are the answer. Image courtesy of Louis Vuitton
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ZqBHx6F3U+7oipj\/4NUfhlm3vc+JkaeVUxy2FGAamP4FgZJ4Iq8REyxX5QbHAHyeDFf3BHsiOwBvfmypPobOFjhRtTWByxDkEOsGX9AnMaJjkzAW\/hhxiqitvGwOlJZDEt2zTDpVWwjSIbS25G5FsYeLGB6UHLIVqRkaEapppAgyrlirxZyCNVOHAmugHEOyVdOqII0o8Hf1IQMDpzp9RHb6pcVBO1z100PWR71\/ZHhMHVH4+mKFL1+lKGQFSciay77Iyn7uGbM96wD30frZmTGX9B3ANnWY+4f7VzGoOPN8xJR4wDUQFdvNu49Q7wfYQCIdBnH9oxnBYHiusIgWBrFmvFrlXS+lY6yQcPV+5+ksLeznVJo0l\/7sbPCBoPYsr2ifsB\/qlZ01BfbAfN2WSl1w4T08mqi64YChmMMwl4WYhxNoEZlFPOGMGZB0XK8fEevYO2z6V6HCMBytcwDiBq3sWDtzTz84E8e\/wCUdgQ+TraEh+GNT46AGFDkY0gDa94VmDIcaYdHf3VGs0Nr1fKdEhl+LK7ecLqjL2yyqDhW4K5xJfpbaSDhObdyfbW2JLcmuPaTMV93mVZvopEXaa+46bwCKGlFd2EIE8c87Q2lX5QwhaiPimsEj64UXCDAx+FP8Y+6pOhvlBZ+ufHeBJdf5mpJBvrV08Y88z3k+w12\/56PzCmHVOdlv9gXngdnWMChht58N1SGt347Sh5UfzZKj6JaB1v7zrvhWvL4Fq5kJhtU+7ZkdfMDB2AzikiLA62oZZ4BEe9miOELRZnPUjutdp1IrgpRg3A5bo1Rz9ixSDa\/vhavXVzHFshJDT19sPCXNg7bex4Zu5bgyYkV9o4\/lV78U+Kyl5AV\/3zaWO8d+CR7IKQRAO7BwfFvJx409jaEfApr9RXOvk\/qB2OwUV4GqVi2ofttR6tr1XhuLLBDBqDZVMTkVgTT\/bALbWLdUy8D9DJJu3zxw4IDjlLfoUiz6LNUVBcLTm5FMSydL4db0L+QJ6Yw\/EbC4MYrelI2BLnB7qORKI+Ih4AeIceErxJEXWW77tawgQuvnFLZqpKItESOFJ6e9feHQgCSbXq0b+pp6lvHFkxOHtdFHPMn3DkLBkH7\/JraO\/JmqgUM69gtxKeBya7ua7b\/\/83GYbUvAjwHv8ytFzILouj9w5opNpqDF93p2yHanItX3zcbD2xjHWj6k1BqN8GnrAZaJ9pi9YSl8cUo\/B5coB8QCXzKSBBY720YK2y2IsthsO7KvMyeueciXWBHDG+Wr62BF7PyAVQcKK8gbag3QlC\/Wd19ol1pynOGsiOhW4DFuIx+js7wLDzM9096qpo7zJQBClJ7YTcF3hUuMf7gQjRH4e6cr6J\/WirAxigw\/v26\/qT3CWWpNgya2m3Peh2KCNPI6N4XfKCzghwK08WIeh1OAsLXF5tS+sSMCOYBdaxBESxLo1QHMANVGRg4dChRkOaWnXg3V+PIFxVqiiVCxWuw\/UtLE750f1wmHD9U628cbVxamcTmt17yyWxZpRn6OA5oFiDIVLFSQj7KXb95zF5XdQ7WX5sHlS4PF7rgOWXG3\/+DMNQr4uYSkiOYGVE2il6UWdBK94JX90iZbkfaBM\/PMqKfQWfaLP693sh7uJdK1DczFtOLs75zMT20+dhv5uyYQKfhoNG9TnsOZ3XXZcGPdiCmawBvBXw1Ey331+2z4RwcCO5+Cm+TSrUMxw9SxbYNyKNKirjhUN\/wbYSxI3ZHRniINipahWIUXuJcTfw3V9p5fbON+\/uyxfre7qinp9hw8qDSwV7fiHLOxPQxsHHgJIstfdgIeW4va\/cj7xlsmrc20S5I6oRbzCE20RN7evztEGpgnx35eBpBMIeo\/8Grsowo5a+I5I2SW3g7RVBVTJkmDPbTV8A9WkUvYGbTBRX9DxjVCAscmvrqwoaWb+utta5y0YUs98h+H8GgRBhJ2zCTuBYvbFsYDhZzX4mvPauQhHQMT47LGmymTqW37nekckvF+IyShLX6KiQcJcg8dGBA5T3oWC3XpXpW0hnDd69fzWyRW0wSBFhW6x28K3S8iPBQc3MThKIBD1+Fo1Yy8UM39IEJ+OqK3cMsL4WdWTwuH\/IYmmKqszIfcdJjNNX9m5mp7AXHJ\/ARqSfxGBlimvRCobCe4eJnBvyBqxSfRZzYnucap43aCH3TAPEHknc9GDSFP6YLIM\/L1AsLVnQdGFK8XPk4GzH9AML\/CuKVQl+Dl6hgg9JpLDXRNlVI2HFCSxTeZvoW2AgaB1YSwq6z\/r\/ardOkT2iySbrBqoz1DoWTPoehgXvl7lDqGcxMW40ESlVfr7ygtWSD9lDl7zyObP1Bz9tWNXW0JXkZ5ZHTaoXBU2nXybN1VQenUsyd\/0caOS81sm\/08ED+e4jF7Q2wYi0DlR+kIdtcd1vmuXAGdWwXMHVq3sQJ6fI4dW5D6y9GBnc11XoV5KmCc8oLksNWtFN4KWPDcc5+mi7elsx7m+SWTP14qMcr190d0msIQoR4Qg9fm2UhoCvTHKa8G3G36rDbxdXXsTV38wn7TMYAlPDLcsjQBPOTcpo6pZXNHY6Zla6fpwYlEtucOzgfvMZBsj7HH4NM6+Ldi3vF2q6HxcbDH55bdmH5zIwgSYbW8o+yB1ggW\/fcen9Zed4B0KZp7DAP0PPW6+w8uFRfVoPE9ENfgozlSzzSLt3tcPEIl2zx7o1EHTL1p0Lz8vEzyIQNW6EQ2naXe3QrBnwTtchJpAdJpmjZpkc5dtK6ZQR3kiEXWmAErDW9W+mfSPFSWO0UhVFNv8ikZf0E3cem6fwd7N5wo6vErL5QxxM5QXO2e\/T5OzPwwjeTWjTCWe8nmAinKMTmRE7B62go0QO+8vKjvarekhFIQCYYK5h1M65jtV+FDYxWEpQlAvIS\/i6tTYdDRW29Z+0OQQFzy43IlvvrMZ9Il+ohmoypgjzDjsNQxb0buqjEzdRtn7CUbG+XrWZeH+zCJFctpGIdAeuK3TmxiBvXglGAMVBXTqQX2B\/fBYL0kw==","iv":"fc845fc772a1334e4204db5058d9b368","s":"108de1f734435d2e"}
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