Marketing
April 28, 2017
Saint Laurent's negatively received fall 2017 changed the brand's story
By Danny Parisi
NEW YORK – The perception of what constitutes a luxury lifestyle is evolving, and both retailers and brands need to take hold of how their narrative is conveyed before they are left behind by the changing times.
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DYJY6fdwXMkLlclzKYbOevS\/l0p6MYfouQBlWINiin42\/Fd\/UNIP9jJ5qR3gszwilYLOUV52ZMLn1fWjyQ4tr9WKz7IO0AgLqZ64V3flihNypcrrfOlfILx9V3VBuIXeiLkXsLsv6cJfGYix2PsUBKSsKyj1YOIB5cnDZY46ZayWyFI6INqmL6Tc6Y2iXhdS6X2dUMU29BOMoC8G+tAlg9OWwTe4zK+OR8WRhBF49kq+XwGGHH+xv4izFcv3F8BoZvMhFJBcDEQutaHMEpXaaOcxbm4I9DvX\/LrGWVemx6sayYhORPhd3uJdOHFl7HjSkYXzMkDuIPh3WTtVO3nzy1kfUnLWV5n4Qy1R6daV+qLSUvV+QmivoTYwdnvek4iDNKg8dunlLwmeuCy8AgHXTJLxvLNVxFQABlZvkPqkefGh77pDHrd\/sUukxBprYRDOXztT4KhLOAzjw6QHYSEm0t26c+IX6ts1D7nnZUcVtsvgvn48JG2eImO40VQAboudlQkli21yYzTkdXxpZ2QIAjnSN87GE01QvqVtK4dEeEBb9c2J5j+BHMAtuniHXWHcPx0PX63tqFtL+DIqLZcGE2kAMTQ4ExiN+UryN\/rS8i4dxvtNpHwQ2yFL2QBDaKaC\/s5qCTWvQwkyh+XRzTYaLR6Qox7+SDGA2VY02cWJnkDRNvNA3udfUL0sn+iByRb51tlnVSPRiB1UygfRBDOZCercoNXRoriNtA\/R6bXaQql+b9B+sa\/+GYpNPv99Syt5Is2hV9FhsyDwCRjvfviHht\/HoDqUP4V5lPIuFmZ0hs6y3pACHY1Z5WAu881zU+ajjSuCamga7C1tfLDyS6LNuW99L+spVEE5ocVYskSjOyEDJnLcX5yt+hJZ8JyYs2NpDEN1RO1GO8uGpHQqiiWMb\/xx065\/NmXKy2X\/byat+ZksLDrDpG8LEShFEdFvA+S8zU2qX1dtA8ogBo7Vo0RJzX4L4GMwqSHK\/XfLy31yDxhPzIXY4gJYS60M8C0HpKsJBJgcUBZDgTB3APmK8WYrz\/4hLkTaDav7w6f7sJWT3Owi+OKe+\/sdF\/q9ROPjPE6ggZKkqp73wyQGaz5uNeFgMDoebA1dP4eHabHbS6QYm2hvj7nn4MsmiyDcRVj0wCGGYTsdpnPSn04A3JvDJNyZO\/01uSFwZIyElCOoIzMAgQpKLxXQdYfTs2JJ0lgChPQthH3v6yBUCfiebzhnp4o72wMcLJ4zP7U\/JDCtb96MT1Mvbuc2LqduND5OuPAdpnxgUG60O4xaEPjtkip7SxEvbocOpuHsjE3GwjF7hY5f\/B9fJgpomdlrjnWhdAvRlOe1+U\/lB19LSklTRJT\/Dp88O5l6EgRnEt0JPhyt2GRxJ8gaCmfSnOyL095aC1yRt1sULvLHRWSBdoUherJfzHXf9hN9AQd5IXPkr8TEOn\/xACmRJfjLJufaJ\/b\/0Vrz9d+vHSNPzofuhQ+vOcyV2I4qI4M4f3gTWEAsQnsyUuxM\/dupdEiNbB4EnJ4EkkkpDF7+tUT3Rux2z9LeVmHaNvTiiIotuOEqR9UHT5nAf4MFYUBqiN10ud5UoNndrLGBQbqNVYa7j3D0mgx1QNS5yo7cScnVEFFt2VnyfYmO\/HCkM5i+z0+nzGeGES1BjcSbVu0uhbePy3mOnauJ7qd+lE6S15aAlXWgt3lp8+OaOiuVqt0ScwvIlt6TnIbvhMUvYk1b8bMD2jhDbmjnOY2v1Qq1jj+lpnKD4R1jJkBdN8j5PZlMG+dke0JhI+gTYzu+ciDd7hwfSa5NZzW\/4hOAAxw2rWFPYY8uUA5r90NVbuUHbIumLosHQ4Q8LldREfS5PJ2RFzBvtRhmYNdBe5ym3YOZ3ScktcJMKbsORyjfOaf6oNSCrgexAixzEplW50GDcTtsckhJNnbxXFD50RBOYua8U+s6KgH0roa8YW9\/1h6LSNAEUQ8r5XINEZSb+912\/uvNNrd5kCl+Pk\/dU+YowykGagIAqLrBsLCSY6FSrle1w+6KQIP2Uc1vJh3cTG\/bcU3bZVrF5ZjJsv9lchTntGFwDmPH3m7xYumRl2I3xhanKxbXWyLOKeMJG6AkfWzMknBJOTgMAAsxAK\/CPUZXsh2FomXmkAZOsLhDBHRPfvGIs4ERHV52MlAEVKNBUaLimNgYdIkx\/Z7WCps43hpWUQDqWIASwLJQ28D+Pu+w8cTRdJBNrGnG275Mz67QYlIKfPMoriBIbVNOOcAhz1pkQMyATUQ481IfRZhgD4HeoSgrdu6\/iLRB3Uv0U3PZymQsIoPOfWCS35GdS5er0uasywfRKgKrZHEGxeZSgbKgYYYgQVoYLxL6QrTbdAfcKe\/uRI40MMFceeamV05ilwpAL6mT84JxjAIwKJ0p83ZIvSido6zYF84\/lp0JD4zDGg3FfoX0ssXUNf0JxaYy5xYxlhsvfZIsSRz+hzsL7SLoODPZ1lKDnPUWe34NE1VJqPzX30mCOKk6zSdk5g4KoPxSiOcjy0XqWkkJK2Qjqf0T+Lb2utbgqoScrDobds3GCLIsYJALUuRa9QB5Jj8kI910NGRSbXGkNhoB\/ApZJl1SnCRaNteqY6psX5QvV\/wwa8uuv1GRaZ5AoawSSlgPTnVFaFEBAhu4OaVdpupRm4kKsdPadEbR0wb8PClWbibk2chJEaoEb3l6Ajs1faoR3ge3kJRI3qIF5rvWNCifFdJbqN8YVILL8DN1njmDQfuOnkY3KgHRNxdUQSZv3YuqSxvvESRcFfF0GLQ2wc\/AGXLGyD+DKchmvwQmdm1byaP8vGbIQ8H+kDV8iLdXlI1srZ\/wPSdzAPVB5u5Xga4VinE5zzUlZvlvO56YvW3nE1BizEwcOfczIQxGSSKeHkpiKCPMvgW8E7hPv7uEfd5XZMx\/MEcR3fF31f2OBKxEse083k4BBJ3CKOv\/FmgWMvNro37fMikawrmA8mReRHESJd6HUXDnhIn5O2q\/+VHe8jCFaUpymTj028FuBQzwThInsXXJuSUS05ZI0YBfg1Ouw5mpKh0FHQQ+9U9UChPklqGBmRTcJsP3gzwBL99BZOZtMWhGONaYiCo291LPUEnQ5038SfLTVzcZ2t7lWkM6D6rOTiWlABoGii0Pvs+U\/ZQrxJS9CXaGjiJqIUskLvsdA5BPg3EqcaUIlS2zIk4AZisqNFvX4qSIArmD0bk77FixrClbMkN2j+Kqr8rNquea8aMUUrtRd1ezw=","iv":"c754291f71c3f36964998da932e33689","s":"ab3d3f54407ee996"}
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