Marketing
April 28, 2017
Saint Laurent's negatively received fall 2017 changed the brand's story
By Danny Parisi
NEW YORK – The perception of what constitutes a luxury lifestyle is evolving, and both retailers and brands need to take hold of how their narrative is conveyed before they are left behind by the changing times.
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","iv":"43bbb0b111360fd7c234574fef8a3bf7","s":"9aaffb00d089f96b"}
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