Marketing
April 28, 2017
Saint Laurent's negatively received fall 2017 changed the brand's story
By Danny Parisi
NEW YORK – The perception of what constitutes a luxury lifestyle is evolving, and both retailers and brands need to take hold of how their narrative is conveyed before they are left behind by the changing times.
{"ct":"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","iv":"a0f770e0d80f77ba1e7c5453a529e09e","s":"21f67ef45c2a519a"}
Share your thoughts. Click here