Marketing
April 28, 2017
Saint Laurent's negatively received fall 2017 changed the brand's story
By Danny Parisi
NEW YORK – The perception of what constitutes a luxury lifestyle is evolving, and both retailers and brands need to take hold of how their narrative is conveyed before they are left behind by the changing times.
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","iv":"47369d52fc6c5bd53ecadcdf12519a58","s":"86fd5706eda2370e"}
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