Marketing
April 28, 2017
Saint Laurent's negatively received fall 2017 changed the brand's story
By Danny Parisi
NEW YORK – The perception of what constitutes a luxury lifestyle is evolving, and both retailers and brands need to take hold of how their narrative is conveyed before they are left behind by the changing times.
{"ct":"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","iv":"076bd9ac88606fe8621be4c25b93d182","s":"3e11bedf69676500"}
Share your thoughts. Click here