Marketing
April 28, 2017
Saint Laurent's negatively received fall 2017 changed the brand's story
By Danny Parisi
NEW YORK – The perception of what constitutes a luxury lifestyle is evolving, and both retailers and brands need to take hold of how their narrative is conveyed before they are left behind by the changing times.
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","iv":"1137fc981f4bf9ff130c20ac21738745","s":"b01d6b895666c6e4"}
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