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Dec. 18, 2025
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 11, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  6. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  7. Matches plots second act under new ownership
  8. Coty earns ‘A’ score from CDP
  9. US luxury car market expected to double in next decade: BCG
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam