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Dec. 17, 2025
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 11, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  2. Hermès, Goyard lead consigner sales in 2025: Rebag
  3. Sephora introduces new concept for SEPHORiA 2026
  4. Diptyque plays with the surreal in holiday tale
  5. Viceroy Hotels installs next chief executive
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Dolce & Gabbana sets up holiday market in NYC
  8. Chase opens new Sapphire Lounge in Las Vegas
  9. Mercedes-Benz locks in with WTA as exclusive automobile partner
  10. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
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