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Feb. 28, 2026
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 11, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Wolford seats new CEO, chairman
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  4. Annual revenues rise 15pc at The RealReal
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  6. Jumeirah scripts hospitality story in ‘Our Flame’
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Building brands with charisma
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  10. Bloomingdale's gamifies in-store shopping through Snapchat filters
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