Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"bda83c8150a6612c919fc79a84939f46","s":"3647e9f8e899c243"}
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