Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"d123940b18484edb59b6fb087cdc178b","s":"e87ac5bd36a73e4d"}
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