Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"8a13a5dd311021ba4c9d5e0329ad8df9","s":"b2a60ec2bea71de4"}
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