Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"35c83e83c95a906146e8c4d206e2ee77","s":"7c9ef49283da9417"}
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