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Marc Jacobs taps email, social media for back-to-school promo

September 4, 2012

 

By Rachel Lamb

Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Exclusive Resorts purchases Inspirato for $59M
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Dior, Rizzoli to release book on Lady Art project
  6. Porsche cuts ribbon on esports facility in Cologne
  7. US remains world’s leading wealth market: Henley & Partners
  8. Lexus turns LX into full-service glam suite for experiential activation series
  9. Can luxury brands balance AI use with heritage and sustainability goals?
  10. Bergdorf Goodman unveils vibrant holiday window displays
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