Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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","iv":"80ab9681e526290c45290994b4dca9a7","s":"2de44dd93a0bf7eb"}
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