Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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","iv":"2da85a7f5a3de1146f976017d3f5e41c","s":"685cb7d2f7fa80cd"}
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