Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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","iv":"3f02842f128e3add488b068ecb796e60","s":"54f709b0dad77e3f"}
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