Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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","iv":"4c5ab40f11f676cd67d76bf34b216be4","s":"556a4e7afc9d95a8"}
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