Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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","iv":"74efa1b77ec4b89a4f6a4086ddee140e","s":"1f42362637bbf4d5"}
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