Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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N+DSdfcWOz78uWUbK2BP6m6GrmRT8fwHUkiuMVq4vNBHOWSJvC47v+GaFFIQ+wLqVebvrKnjDbpv+xC8INPJ3dXHnGAbxHdm89Zt3iQF3Ky3rTq3S25OaaedyZSDxJErDML0lqZupyAHJC3NqcySrl9vWiO+ZN8GF8pYqle99ZFHHbhioSHsFXbJmgfH9Eb7yHMq6W3EmK8u8xcfFvMagNIP1dUM6tqYCQry7986ag8\/tuZvLwwNUIeK7ftkUZm7hS9Q0XA23Oj5YG\/oDVtj8GHnlTe8p5pyJ8enAGZecMaZQC\/OA6krYiRCfPnwc3iVpFkmMubXVJ3tK8s6vIB5LsxOaItgWoQoDv9YZAodQy9EUuL8Wib0e9+QdlwOM1qfJjjiS5Ol4kSPx80Oe+0eJTWKo04qQZDVZ9fxLeLfCxyqcT82YFvTkHhLDGWSzwt0XwxIPW0D7CFUEXulCWAiMzxfA8ZgYCdZOl5L\/4BA2egFgr8AjbLd7zhvRnyYUrNkRP3XJjyfmy8jSOX657C11LXHia5XNUsG2VR5RUNIXIhcMjnA5dpJnm259tI1qcSgykojzq+EYE4MbaAMdTnNt\/llONGd7I1LR3Xu1bgWWeB+qYj1oW4LVflt6eE0Nfi55SGjh4XRKGDji4YFm9TlYI2kDzRE\/rS+0zk8OQtWnYBhbxiqGmS2HlqthlG2gcW7BA7fvUOZWUKd1EqdpAUT3w7yWJ4Xu2J6rDwWH+jOhG0h0jhQdn1nRkGogTidVxvlQScBUlQUsWv7WBNXayU9vd\/RpyvtPr7vqOiYb\/Xe8LrG\/eVFO\/GuKtUhDBhQnKgkdix7h+3qUGgd01HbvjcXsSgujoT84v0nylDGF7+mkaa3QjjQbyXqUiK6gyJC1iNsC4s4fDDYPiUBfmOb\/hwpavsuV5aSxx2+c4v6pbOw1uTxLMsk9iyVLYMnXhAU0rOJYGJViSIOyKWPWk\/evSjfKxyUJ1VcmHpUZ23P0DmFyKop52qUN8P7JtN6WZ\/r86RcaTBTel5EyK8Vm\/7kUW1OzXwV8QFs1PCg0WPI6nMlkAQ7sqwMPFx50tgsvwQlJR6wm2aGq6Qm\/hQKXEFKnuYezbfGp6WEknBTfxLTong7DcX+Nv\/STpsmJDLWx\/nJhb2Kl99nQaaUsl8CV4I8jeSon5AP4E8l\/5ynW4ZNyf9JMVYDY4U3PoSGV7ZBybhPawR2vwwMJJrkPh3K2IRczmhPWEwL6flcckxalr\/aCTc15RSILv9pQopNgCXBIfoZzS61FO+OpU2CLW3NThD8M8kX80mTi+nnMSj36MMBk2A4bXk4Oy2LITEo9NxuWsLtLkv4o8xNOzySbsAWPumaHKmnEt9MbKL5HlloznA3bOIsVN2EfQ4bi9hWmZ2cavcIovEpol5uEHmO5WsQuMdmm1jn+1rM88fIGu7nFbeKeH3tcK45BUmIU39uJ4\/8C9eVQ1ZPQY\/r0PUGqcadrMLtf9tNGbY3B9rANXeJjdbTClo5bghntKhubf8UtpQMaM4BiDKA8bANeNcOK9vb7X2Ah43EyA\/dHV3qoIUKJfQ0e4ZpdKN5DIFd7lrhBViz0YqewZpG+yOGPsRDDqFOQ4Xw1fJ\/3bwIPQqJV\/\/+\/WslGkat2oA8HKCa\/r6AAqTUcYa64eCdWdMAeUTaPNU\/1TiCusDtX6NG33Tz1pT+hvD4i2zUcmSpA6wt4fFJxwATGaEmqEaBJrousu9N8ztM5fhTETf+W9b7qKUL2OEfUHyrBrwKPI7pQ9VlQnvsncOnfQmz9OeZRatRva9TwwLE\/ls2CLKjUwivutNX5R4AEr7fD\/v59Yt+0gzRdYU4DB0TMBSVuOVUqBL56CehNS4HJfmMoypbC8IsrIwzX0C98fHNvRZTzJA76xN4EANCh\/jiBmObQCMt3e3mwW3QMgGWO5LJ6w9yqqpGmgInJE50lg55qkBbXrchqiX0bV39eAkjjzqS+CHWtEA+FJcQJKkbEZjDDmQHtJ\/h3qQjbT+KsUlB7rq\/GSCGeIAzPWu5lKwOCIcGKdZjxky3CE5VpdQUSLRQfNIurTP3h3irtzIObzWdxhNsDaFCiTVktFM7Abdev8cSDh+Px8ZK+oudzoy1LmhtOvb5ot2HWOiWljlp1guJ5deqFdLhACybbszHMfaQT+7Gpu\/wu\/+KaTPzcM2c879aRR9Q+qebvNdRv2OuC40hvxMq6KNHH47KkKRNow3OM1Y67LQ0nb2kwI5pvW11J5OXIsDszFQutj7fimxATsDccVMoIK5y6Ao8qf5+NeH4IuTwtXmXj8Z8JXpQVbrsK2kwN+J44rx4WYV2y11RmYm3QYn\/tbMQzmRv+rml576kzSTdcVe05S\/OfM0ZfQmw4XBL9+vG6w+gIXZbH6AROxjbyXOuG0OhbwKFxeNc0Yp4+wAp6AJOOwt5W\/SfrOe0YtWw4gKi\/+o7Bc8hFqA5dgRTV4Sgb+04EkabDwV+SSLoTy6YoB\/M8loC0tdJhjRJFL7mlLJQFftAMJal1Zw38JGSw+yktCGUpZ\/dg+C7jf8rIzEO4xHUWgftTUgbHRteHjtUN5Y3dyjys2LFjRt7YbdZ1izojuRTl0\/CM9fKvb5ihS6vh4dVRh0FSkN7Ql4V4ldnDJU1casJ28\/36y2tEL+h1UYtwqHaCoJ6sAt4QNewFQLF2ioWzbmEm5yRKEN4pF1C+S3M2zcEwHqAp1+\/LF2nXX2+ny9LApROH1Ax6IipT\/wh9XO0eC\/IvOZcHcUn5nu+WlzBjuB8CYS0Z6LOpXiJTtzLlpPjkAi\/EHG17Bp4ue\/iUfDaPnXto9lE4jWE5dhn6HT\/l7JbolaN3AUUSaBCfL\/UTvyXhfefyKzB86\/eEyvX\/s+4DmD\/1Hu4ApSZylzXRU97DDDABT7uvXOwl+1FJjCCXhBCnH\/QK5XFIUrn\/LocAQJlcU8mXEI5w6UgBE\/386z4Jf0mvD2zx3+WsHp32XdhgwuyiYGd1lKPaCsKhmGmht1t1aHolkOIVlJb5eOAKW5aaancJD1d336N9IkxXCbl9CJ1+TLckkIJNwyG\/KJzb2pzxj9+\/D6mX\/GQJDIwgWx4xwZa+FVNu1lFUOicsltswW2P9FwfZFt9Vco7cjtOytAKm9rAqWSrUgVvP39l\/VqIl+WvGm+BjK0gzbbdcpMOFFuoLAoLZjY5DHrd7C5W0nYusK6JagxYzqZOmzVrvgaKIN36+KfMfnhryECxt3EMx2905AK\/y9vt8tgLZyQ5Lae\/bHN1Y4dBwIEf0e7DW96hRGNpbWyIYX34yofToy0iYnu14Wn5dSPIrbEPJfVO8wTZdAHQBnpE4\/4KcY7pjRiA5tNrnjsDG6FEHppBnefu\/1CZmvc0ZP2u\/58CbgxGyumTtHHmzv91hIpzFhiGmofqgTaJMmQCys2XX2wtWtXPM4eXvZUmmOK03yLW6Zt7BPrJMwRJbZiOFHGsjnPYFnhRl3jLXPDIDy4BGbVBTw0\/y4JRZdaHw5ENzJUepx8hhJWhuEIpMLUukvgONz8JegtFQNm6yNo9qCA==","iv":"df3bba204b8ce58a98a738d22933eaed","s":"fbb6c92986d82e79"}
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