Internet
September 4, 2012
By Rachel Lamb
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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BdBbshG\/HKL3TajqoYJ9iNoBPTupbIGex88QD8hctJigj4744NgGC9eEZl5K6s6j9nAR9XZPc8ddn3wR\/3SrfYfrkf10AqHIX2s4zDit5C95yNhmeEpGuNNDJucP5HXrHCwfcYRosM3jkeYWOJtfheowP5BErXYbUaANwSUAeYVLQn35ITvBgi1haV0fncgx29QNtnVgmiE28YbbYl2G3UbtWXyykCLy+O5tT8UcTP5ZbfxFj2U30fhWvesouVzUB9qzmSHWqQEolQdBFDdADIfnuZHmCgWMZTQLR0Yj\/huD5VbcajQ2zZ+OTVC\/qn5TJXVGYZZNLojR64PAUz4C\/Pf1yDzl7\/Mv6Q58L0fSLrFuTjA74D7D\/JVOhdeUkqUv3Rz+2TOPJhP6swtT19cTFmBw15PObxigOEqVHc1mntIxtxZZ4t2Eyohbz8E8Z5xc8A4TByBzPqZnPX\/M2zWvZx8IaNvIi9lODghyco9H0gCKfFNt\/8eK0eY0Lw7PG7lfcpFUnzGPA8jTGxXrLIR\/rDul38TzGZS80fdN7f1tZdm6si51pQP+7MT2pSdsAiU7icAnY62n4I6wiknQoBBvfwSTx2\/MiJ4nul++d7pypq6FKiEz14\/Oa36+glKg9V+Rr77EYtt0mzDYe6vrdgB3ZpqdbnV0bEBWg9hvVXDILv68H6TzoAusAIPsc40lPDuNAdOCqBbvxzgtbn7JkEBZzlLcYXh55ROa4ikBYf+4EFOpfDI73m2lX+XJ7IQuHoY2UUmq5IE6Hi\/0mx2inMwSFNx9XDovM75Qym+8EFQl\/yvE\/jX92lUbUM1BfDk2psN2tRQ5qQKRXSCMBrx\/oVV2IZQWmVx1Lo6eFnd0Lz4JoeIOwqKjfQfu+PnD+c99uFY2p34sqSC61lhnwGvqOSOIsbxr60yXsQSK3Kiv2AoKQ6C\/Mf9DfDOi\/zUKvOySOXO0axKU4ePPVYJae3jIQbFoo3GpYlr\/iGpnUh+L9Wbl20+qTjcb5uC5M25s1+zdmpQSUxtcOKOSsdwXWMns6lFR6IuxnpjR8bMaNTEayYLIO7d4ntIzn1P6VlgMHg\/FC4LDiojcwe7riAc8XSuVLuZpyfCgYcSjGYqCL4o3A4RTXKHLr1H6TQ25lYWrUfnPsy8ghLePHwDi75E1MgjR6BZWuHkb8nzsqdZd\/db7fBUsMmGQtqKDXfqKGcRRPeP1osWfi5NDqi3sgvHd2EFrkBw7xp4GGStYk0WU179hqwMWMSl7cRj8p5oGEKVYYcx+jFTl214z3mSXp1ajydiz88GnlsiLv9DJPFx029kn5Bm9qxmOJCw\/4TWzYa7IJuOQ6CZri\/6sFSWD5ZIXoK7EyrEOJYw+bslbVcKaKxq0Of+em1MugCCnvnKAk0rLe+Gxtrbjb4Yxjbfnp2BzJ99Jya3ffU8hj\/q3K6hCHKgngbnIwpQYm4HXu\/NGgBhndst77kjenh0Lf1+dg7JahNBtImkHtlMo2Wc4PX\/wKBItvLn+Tq78QIMy3b4U\/IgT6LY5p2hfzvr4KGWAAEdUTsN4LeEpKRSoGIN+loV8NQ41uHZtrRfl9fUwbPSjiINCH1T09E14tQJKqt7opKe2mGXpXRnE\/MUbbfTQchf3GnJRqgteeeaTRgtUZHKYuHJGbLPntsiCAZFnrbmrYQJfq5bl4GwGdRjpqRoBjtpJVfofKiPBrXYpOydhk9oVmWFB0NLfaZDSNgUhcg20hW6aprriLCNvgWhpvRfFyaRsEz3W+jdsqbqDZO9Xpo5xdg4MildWaGTINWk+OTZlj\/wfI\/eyPO9Dxd+q9pTInU+5eEUFP9jcp0Lm+Ghje1ZxbLpF\/kBzgxRtzh3uZ0YUiRp1eEuu9twfgPOfvR2vBIi46H1f64g3ecs+KEs6mVkQ69pYUL8SA7PbYvCe8O+TiB5cWJxh4BHJM9bBU5aPHj1YMZcIhbXB5c9017c4bqkKSPzvaTFmnDdsCsTZRztwUsmjOGp\/EkLSQ9mepmGbOn8gZU+bSHq9XfFzEBprNorXpxCuBenXh6wCk6y+UAy67HNZrjYFWEGoSAjgEsQkjZu5ox9uaVj2PGDwST3RNjj09k4TrOuYZeSwUpbCqDhkGVo7b54U1QkzzklxoNNC\/zfWafVEZvoau\/TqratGRvIbgEO0QlY3Doc995IRoSVC6Wu8iRroNbpTi+kh5bl3dg1B6FdrcjZt8PDGPAsEaiKBU75q1vxdNU7UqCYHMH6cGkVoanYnHyHxeH84zcMc+RLAWCid6oZc8cPG7AvCXsVm3puXZ9cvW\/Zuz7aDBhu09m3ctXHAao7ScWWrIupfWvYLv6GMJPegqr4N3VXagaWdlp2FdlwdD5CavVAnDh4Z1s0taWv0aOe4CcuR7V4\/11NfFqZZtGrEMNv+N1Y1yko3MIWc9nLq+Q3tnlxjk0MD4mAWphy7LWIi4NltrU321eYJZU\/oua0q+A2jDVQzHNzRzkOk1iCEQK2zc7KYi1Ohi4pdjHq4vK4Y5xKraBnmEL9ANUc\/oi6rgZ9kiT5njLzNQlYXyd6koMUl+iiTUfiYT3AoJ0nOYUIlWeQi+eS9uKOLEG+94d1yy6y6LphGD\/ttK50vom3OEovGN0D8ehTftd+2rZSMBfow0Z9uNT9g2E\/fCEfTiI7OccKEoCbwiJ6ezQA2m7Vwww2xC7QCDYwzUdh3kek23V1mvuNp6bLspG2nghWB5T11mbG\/EmTw14dmWNXmrFREV3EXYo5HQ3FZcYibzi9Jm4rLjyEiJBEQOkWDi17mPqdsveusyrNR5rcpgl7rHT3IDNySELO8liWZVM+oejqwtoivSI3hjaIdzg5KvKx0Movq9CY\/L2K0A0ozqoQ3v3g89UDjBvXM51nEXthEMCWpWY2OA9aVUz21u3UXPeDF9eVQGg4XzU\/EXNLyHB\/s3g1sfl0MA29uCpzlOIA0TrviNSCBxKLVQqCR+AaEiVVH3E9BeptCetjkHWcDLr4Ol+z+gNV6eoWXWKMGhVlzzBpSkEB1snnTw28d4d5LkofH6CWxW6O0V6cb7+BHtjzGIKqshfhRqVG7gCxAXVajxrFiVO8l32jP\/kzeCco6lvBWs62xcvdd91J2u5Ogio4h2MED2EhCaXYyx6+cyjUaLDRb7uYSHgLgTW5l5pbk\/swScwTam08W6jpIoBsJhyQf1f6vW8STVeM6eaiV\/NRHbmYryQjNbMziac7+5mcfYcmI0Y3NChW9f\/qliwH1LAL1k5GAskAm679ldXZkZsQM47GFeZZN3rvvn5qDfWYvJjbSn+4viTImRLQ1AU2pR1Ky2zxllFTXJE7qXEHan6VTGWQIcDvzACQZZQBkRrN9foddd7hqOAqaIARaRRDrxQmTI8+SG2\/GHxy4NuTkIKJHIRgCqRusYKLPDUzMxtsO2cmOfcnXcs\/YNfNMroZXQbyF4g\/VQ7dYQHHozpzq0GtjT0cmcmJxl+BqiIwZrkbsBEEX8FweKFRNazZLHccpYl+NQ8osQCJE7serD87JLmzjXzBolscZPH+jpEIX7GQ==","iv":"db44a273afe95b058b9f24688b6d005d","s":"557f2d4539e5f91d"}
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