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Multichannel

Mercedes pushes A-Class to European market via 360-degree campaign

August 31, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is enacting a multichannel campaign to lead up to the European A-Class introduction that will focus on the car’s design and its integration of the iPhone.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
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  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Laura Burdese to succeed Bulgari CEO
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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