Marketing
February 10, 2017
Facebook: The medium is the messenger
By Brielle Jaekel
Even though messaging has become so prolific in consumer behavior, luxury brands are either lacking or severely absent from the strategy.
{"ct":"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","iv":"c4bd41de468e571aa0b9df1f4cd537c3","s":"a60208ed320d31d0"}
Share your thoughts. Click here