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Jan. 10, 2026
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Mobile

Mobile apps can be customer acquisition tools: experts

May 3, 2011

Mobile apps can help acquire new customers

 

By Giselle Tsirulnik

The majority of luxury brands are using mobile applications to create an ongoing dialogue with existing customers. But apps can be used for acquisition purposes as well.

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  1. Burberry drops new Gabardine Capsule
  2. Versace celebrates 20 years of DV One timepiece
  3. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  4. Christie’s promotes luxury auction sales lead to global role
  5. Lucid, Uber debut autonomous luxury taxi service
  6. ‘Gucci: La Famiglia’ asserts vision for next chapter
  7. Burberry honors Year of the Horse
  8. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. NFL star Saquon Barkley joins H. Moser & Cie. as new brand ambassador
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