Automotive
August 19, 2019
Prospective car buyers are most engaged on desktop devices. Image credit: BMW
By Sarah Ramirez
Mobile is becoming a more important channel for automakers to engage with audiences, according to research from IgnitionOne.
{"ct":"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","iv":"26aada288df4c3cf873c83b2742f6857","s":"93229e90e9fe1bca"}
Share your thoughts. Click here