Automotive
August 19, 2019
Prospective car buyers are most engaged on desktop devices. Image credit: BMW
By Sarah Ramirez
Mobile is becoming a more important channel for automakers to engage with audiences, according to research from IgnitionOne.
{"ct":"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","iv":"a4144a2ef6e71a0535759f71fcca145f","s":"10284778d3614d4b"}
Share your thoughts. Click here