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Automotive

Most luxury auto ad spend focused on demographics: report

May 17, 2019

Lexus Complete Lease Luxury automakers spend the most on demographic spending. Image credit: Lexus

 

By Sarah Ramirez

Luxury carmakers were responsible for 30 percent of all global digital advertising spend within the automotive sector, as marques look to consumer data to better target affluent audiences.

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  1. David Yurman selects finalists for inaugural $50K design grant
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  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  5. Armani faces $4M fine from Italian Competition Authority
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Perigold, Olivia Palermo announce design partnership
  8. Cartier expands Clash collection
  9. Qatar Airways, Art Basel kick off partnership in Doha
  10. Lamborghini deploys brand showroom in Egypt
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