Automotive
May 17, 2019
Luxury automakers spend the most on demographic spending. Image credit: Lexus
By Sarah Ramirez
Luxury carmakers were responsible for 30 percent of all global digital advertising spend within the automotive sector, as marques look to consumer data to better target affluent audiences.
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","iv":"fdaf0f2671678385607201828dcd6a8d","s":"880dd8581b2e0136"}
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