Automotive
May 17, 2019
Luxury automakers spend the most on demographic spending. Image credit: Lexus
By Sarah Ramirez
Luxury carmakers were responsible for 30 percent of all global digital advertising spend within the automotive sector, as marques look to consumer data to better target affluent audiences.
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","iv":"ff9b9bb93e9350317a64da328ec2afbd","s":"139eeac872f33cd9"}
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