Automotive
May 17, 2019
Luxury automakers spend the most on demographic spending. Image credit: Lexus
By Sarah Ramirez
Luxury carmakers were responsible for 30 percent of all global digital advertising spend within the automotive sector, as marques look to consumer data to better target affluent audiences.
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","iv":"25d83bd93e07d4be06ab7503b514e114","s":"2c1d3646e69e47c6"}
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