Automotive
May 17, 2019
Luxury automakers spend the most on demographic spending. Image credit: Lexus
By Sarah Ramirez
Luxury carmakers were responsible for 30 percent of all global digital advertising spend within the automotive sector, as marques look to consumer data to better target affluent audiences.
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","iv":"78e4326ec682c21775913047e93d18ab","s":"3f98d63257a5b4db"}
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