Multichannel
April 13, 2012
By Rachel Lamb
Luxury marketers are seeming to favor social media and mailers to inspire gift ideas for Mother’s Day next month, but brands should consider a multichannel strategy for the greatest reach.
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","iv":"07a7f2b4c3b6a2e930ac5777af6dad75","s":"53fb420822894cb8"}
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