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Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year

December 30, 2015

Neiman Marcus in Walnut Creek, CA Neiman Marcus in Walnut Creek, CA

 

By Forrest Cardamenis

Department store chain Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year for its embrace of digital and cross-channel marketing, particularly its introduction of innovative digital technologies at the in-store level.

Neiman Marcus won over the first runner’s-up Barney's New York and second runner’s-up Net-A-Porter. These top luxury retailers appealed to affluent consumers not only through their product selection but also with a diverse array of marketing tactics, innovations and excellent service across all channels, making shopping enjoyable and fun for their consumers.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. Luxury hotels can leverage social clout to attract young affluents
  3. Four Seasons adds trip planning to app experience
  4. Christian Louboutin pays homage to Paris in Le Bon Marché pop-up
  5. Prada presents commitment to sustainability in film project
  6. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  7. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  8. Burberry personalizes Lunar New Year notes via WeChat
  9. Barneys personalizes experience via iBeacon placement
  10. Guerlain to Bernardaud: Rare orchid-based cream in porcelain jar?
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