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Multichannel

Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year

December 30, 2015

Neiman Marcus in Walnut Creek, CA Neiman Marcus in Walnut Creek, CA

 

By Forrest Cardamenis

Department store chain Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year for its embrace of digital and cross-channel marketing, particularly its introduction of innovative digital technologies at the in-store level.

Neiman Marcus won over the first runner’s-up Barney's New York and second runner’s-up Net-A-Porter. These top luxury retailers appealed to affluent consumers not only through their product selection but also with a diverse array of marketing tactics, innovations and excellent service across all channels, making shopping enjoyable and fun for their consumers.

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  1. Ralph Lauren goes back to basics with new Denim & Supply brand
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. Burberry brings Monogram collection to Saks with takeover
  4. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  5. Four Seasons: Engagement carries more value than number of social followers
  6. Luxury Women to Watch 2016
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  9. Beacons will conquer travel marketing in 2015 despite privacy concerns
  10. Galeries Lafayette creates in-store trip planner to ease shopping
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