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Multichannel

Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year

December 30, 2015

Neiman Marcus in Walnut Creek, CA Neiman Marcus in Walnut Creek, CA

 

By Forrest Cardamenis

Department store chain Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year for its embrace of digital and cross-channel marketing, particularly its introduction of innovative digital technologies at the in-store level.

Neiman Marcus won over the first runner’s-up Barney's New York and second runner’s-up Net-A-Porter. These top luxury retailers appealed to affluent consumers not only through their product selection but also with a diverse array of marketing tactics, innovations and excellent service across all channels, making shopping enjoyable and fun for their consumers.

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  1. Free webinar: 5 trends in the luxury goods industry
  2. Day’s wrap: LVMH, Valentino, Ruinart and Sotheby's
  3. Shiseido celebrates 150 years of beauty innovation
  4. Valentino blends modernity, house heritage with new eyewear models
  5. Dolce & Gabbana underlines power of connection in cinematic narrative
  6. Audi offers vision of progress in Janelle Monáe campaign
  7. Saks launches second annual designer accelerator program
  8. Inspirato launches new hybrid travel subscription service
  9. Les Journées Particulières returns as ultimate open house for LVMH lovers
  10. Mindfulness, responsibility are key to sustainable luxury travel industry
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