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Multichannel

Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year

December 30, 2015

Neiman Marcus in Walnut Creek, CA Neiman Marcus in Walnut Creek, CA

 

By Forrest Cardamenis

Department store chain Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year for its embrace of digital and cross-channel marketing, particularly its introduction of innovative digital technologies at the in-store level.

Neiman Marcus won over the first runner’s-up Barney's New York and second runner’s-up Net-A-Porter. These top luxury retailers appealed to affluent consumers not only through their product selection but also with a diverse array of marketing tactics, innovations and excellent service across all channels, making shopping enjoyable and fun for their consumers.

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  1. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
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  3. Mandarin Oriental invests in Central Park views for residential project
  4. Gucci responds to sweater backlash with diversity initiatives
  5. Zegna launches new retail concept in New York
  6. Tod’s kisses spring hello with playful campaign
  7. Bloomingdale's gives flagship beauty department an interactive makeover
  8. Mercedes gives the keys to special first-time driver
  9. Current retail technology and consumer behavior not yet in sync: report
  10. Bloomingdale's gamifies in-store shopping through Snapchat filters
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