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Multichannel

Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year

December 30, 2015

Neiman Marcus in Walnut Creek, CA Neiman Marcus in Walnut Creek, CA

 

By Forrest Cardamenis

Department store chain Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year for its embrace of digital and cross-channel marketing, particularly its introduction of innovative digital technologies at the in-store level.

Neiman Marcus won over the first runner’s-up Barney's New York and second runner’s-up Net-A-Porter. These top luxury retailers appealed to affluent consumers not only through their product selection but also with a diverse array of marketing tactics, innovations and excellent service across all channels, making shopping enjoyable and fun for their consumers.

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  1. Albemarle Street adapts to changing London retail landscape
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Register now: Women in Luxury conference New York May 9
  4. Day's wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths' Centre and Madison Avenue
  5. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  6. Travel advisors are hottest new thing that never went away
  7. Burberry uses Snapchat to share video and capture consumers' attention
  8. Kering’s Q1 revenues rise 21.9pc
  9. Register now: Women in Luxury conference New York May 9
  10. Galeries Lafayette creates in-store trip planner to ease shopping
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