Italian fashion house Gucci has upped its digital presence with a newly-launched Tumblr page and an updated version of its iPad and iPhone applications this week.
Luxury brands are doing their best to remain top-of-mind in the Asian markets, but Chinese consumers find that European and U.S. luxury Web sites are slow and confusing, according to a recent study from Strangeloop Networks.
NEW YORK -- German automaker BMW has partnered with New York's Guggenheim Museum to create an interactive, educational event space that will travel to nine cities worldwide promoting urban sustainability.
Rather than developing a costly mobile application or optimized site, some luxury brands are opting for SMS or MMS messaging that delivers relevant and real-time information to opted-in consumers.
Department store Barneys New York is using Twitter to engage younger consumers and promote its denim line just in time for back-to-school shopping and Fall temperatures.
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