Luxury Daily, April 27, 2017 – Marketing Brands need to create value for customers, not from them

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April 27, 2017

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Marketing

Brands need to create value for customers, not from them

NEW YORK – The increasingly connected nature of the modern consumer has transformed the marketing and retail worlds and has allowed for digital content interactions anywhere and everywhere, explained the managing partner at mCordis during a Connected Marketer event.

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Media/publishing

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Jewelry

FHH’s new metrics label 64 watchmakers as true haute horologists

NEW YORK – The Fondation de la Haute Horlogerie has worked for three years to develop a comprehensive brand evaluation method to define what constitutes fine watchmaking.

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Marketing

Agenda totally updated. Find out how Lamborghini and Crystal are wooing Gens X, Y and Z. Daylong event offers in-depth insights, research and analysis from luxury experts on younger affluents who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.

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Marketing

How marketers can collect location data responsibly

NEW YORK – Harvesting location data for marketing purposes can put some individuals on edge, but doing so responsibly and transparently can be a win-win for brands and consumers.

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Retail

Selfridges invites consumers inside its house for guided initiative

British department store Selfridges is inviting fans to delve further into the retailer’s brand with a special interactive tour.

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Food and beverage

Sparkling wines likely to overtake Champagne’s longtime popularity: report

Champagne is being threatened by the growth in popularity from rival sparkling wines, with Prosecco leading the charge.

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News briefs

Dior, Fendi, Kering, LVMH, IKEA and Harry Winston – Live news

Luxury Daily's live news from April 26 - Dior’s 70th anniversary celebrated with elaborate exhibit; Fendi emphasizes all things fur in Japan store openings; Kering’s luxury activities soar in Q1 2017 thanks to Gucci; LVMH debuts ecommerce, experiential content site for Moët Hennessy spirit; IKEA responds to Balenciaga’s Arena tote in comical advert; Harry Winston shutters New York flagship for remodeling.

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News briefs

Furla, The Met Gala 2017, Daimler and Egypt – News briefs

Today in luxury marketing - Furla buys its Australian distribution; The Met Gala 2017 theme: What you need to know; Daimler lifts earnings outlook as profit doubles; Egypt eyes faith and luxury in 2-year tourism recovery plan.

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Marketing

From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat

Big brands including Longchamp, Chanel and Montblanc have been coming up with creative initiatives that use the diverse features enabled by the WeChat application to nurture a new following and engage with existing users.

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