Luxury Daily, April 28, 2011 – Mercedes-Benz outlines 2011 US marketing strategy

April 28, 2011

Today's headlines

Mercedes-Benz outlines 2011 US marketing strategy
W magazine print ads reflective of flourishing luxury market
Should luxury brands consider bloggers for marketing strategy?
Mandarin Oriental, Four Seasons awarded top spots in Condé Nast Traveler's Gold List
Jason Wu, Brizo partner for bathroom collection
Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba's Italian Grill, Jewelry Television
Saks, Hugo Boss, PPR and LVMH - News briefs
Why apps will reign in the era of content

Multichannel Mercedes-Benz outlines 2011 US marketing strategy
By Rachel Lamb
	Mercedes-Benz is backing its entire year's marketing strategy around the release of five new vehicles, which is one of the biggest years for product launches that the brand has ever had. Entire article

Print W magazine print ads reflective of flourishing luxury market
By Rachel Lamb
	Brands such as Dior, Estée Lauder, Cadillac and Marc Jacobs have retained their positions as front-of-the-book advertisers in the May issue of W magazine, indicating that as long as luxury brands keep paying for print ads, consumers will be persuaded to keep buying the products. Entire article

Internet Should luxury brands consider bloggers for marketing strategy?
By Ivy Tan
	Bloggers who critique luxury products and brands are undeniable gods in their use of technology and media savvy. But do they have the ability to educate a true luxury buyer about the industry? Entire article

Mobile Mandarin Oriental, Four Seasons awarded top spots in Condé Nast Traveler's Gold List
By Rachel Lamb
	Hotel chains such as Mandarin Oriental, Ritz-Carlton, Four Seasons and St. Regis are basking in the golden glow of being selected as the top hotel destinations worldwide in the new Conde Nast Traveler 2011 Gold List. Entire article

Advertising Jason Wu, Brizo partner for bathroom collection
By Ivy Tan
	Fashion designer Jason Wu and luxury faucet brand Brizo are collaborating on a bathroom collection that demonstrates fashion is in the drink. Entire article

Advertising Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba's Italian Grill, Jewelry Television
By Staff reports
	Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba's Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce. Entire article

News briefs Saks, Hugo Boss, PPR and LVMH - News briefs
By Staff reports
	Today in luxury marketing - Saks unveils aggressive game plan; P&G taps Jared Leto for Hugo fragrances; Luxury boosts PPR sales; LVMH private equity fund eyes Asian brands. Entire article

Columns Why apps will reign in the era of content
By a Luxury Daily columnist
	While Web 2.0 delivered plenty of new tools and resources for creating and distributing content online, there was really only one new distribution channel - the browser. Not so now. Entire article

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