British department store Harrods is continuing to position itself as not only a purveyor of high-end goods but an authority of the luxury lifestyle by developing a mobile application for its highly-circulated Harrods Magazine.
Department store chain Saks Fifth Avenue is implementing a new software suite with the goal of raising profits by sharing business information seamlessly through all operations departments.
German automaker BMW is straying from traditional radio advertising for its DESIR3 campaign through an ad placement on Internet music provider Spotify that connects to a microsite for its 3 Series.
Celebrity Cruises is using highly-visible front-page panel ad space on The New York Times Web site to advertise its European cruise itineraries to affluent consumers.
Due to Internet and mobile radio service providers as well as satellite radio's increase in popularity, luxury marketers are reinventing the idea of radio marketing.
Luxury Daily today - Dior launching 'Stars in Dior'; Vivienne Westwood designed some Easter eggs; Chanel opens second fragrance counter at Bloomingdale's; Luxury hotels boast rooms, at a price.
Although traditional mediums might be struggling to keep advertisers' budgets in their pockets, mobile advertising has already taken off stealing big spends from other forms of advertising.
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