The introduction of Facebook Timeline in addition to savvy cross-channel promotions through social media and mobile created buzz in the luxury industry in terms of digital marketing during the first quarter of 2012.
French conglomerate PPR Group will join the House of Balenciaga to sponsor a museum exhibition called "Cristóbal Balenciaga, Collectionneur de Modes" in Paris that presents the heritage of Balenciaga through historical clothing items and the designer's life story.
German automaker Mercedes-Benz is hitting the ground running in 2012, aiming to introduce nine new products over the next three years starting next month.
Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.
Starwood Hotels & Resorts is offering incentives for checking in on foursquare at its nine hotel brands including St. Regis and The Luxury Collection as part of a contest and promotion that aims to share the company's summer programming with Live Nation.
The Peninsula Chicago is using social media to market its new Easter-themed activities, including a Mini dressed as a rabbit, dining options and room deals.
Today in luxury marketing - Bernard Arnault talks LVMH's long-term view; Value in a luxury sedan; Luxury home sales still reflect buyer's market; Natalie Portman selects charity for Rouge Dior nude shade.