| | Marketing Influencer marketing should take right tone during pandemic  |  Brands have an opportunity to connect with affluent homebound consumers in lockdown by working with social media influencers, but the messaging must have the right tone. Entire
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| Women in Luxury Women in Luxury 2020 New York conference moved to Wednesday, June 24 FREE |  Register now for Luxury Daily's fourth annual Women in Luxury conference Wednesday, June 24 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH's Starboard Cruise Services. Entire
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| Real estate Real estate brokers turn to virtual tours as lockdowns continue |  Luxury real estate markets have virtually come to a standstill as around 4 billion people in the world have been told to stay home. Entire
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 | Events/Causes The verdict on Shanghai Fashion Week |  Facing unprecedented disruption to brands, stores and supply chains, the fashion industry’s elite chose to work together to pivot to “see now, buy now” (SNBN) livestream showcases, offering a unique proposition direct to China’s fashion consumers – a cloud fashion week. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| Travel and hospitality How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome FREE |  Consumers collect all sorts of odds and ends on their travel. But the founder and joint CEO of creative communications agency Exposure has spent 39 years on a particular interest: collecting “Do Not Disturb” signs from hotels and resorts he has visited on his travels globally. Entire
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| News briefs Lexus, Aman, LVMH and Alexander McQueen |  Luxury Daily's live news: Lexus, recognizing mood, switches all US promotional advertising to national people-first effort; Swiss hotel chain Aman offers meditational tips from house specialists as world frets over COVID-19; LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort; Alexander McQueen finds new way to engage fans with McQueenCreators. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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| Research Communications in a pandemic: Why now is not the time for silence |  Many marketers have come out describing this time of crisis as a “tightrope” for brands: those who engage with the crisis risk being seen as disingenuous, and those that continue with commercial activity risk being perceived as tactless. Entire
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