| | Research Successful brands of 2020 must marry strong purpose with consumer needs, preferences and desires  |  Since the pandemic hit, consumers are prioritizing the wellbeing of family and friends, health, social connections and financial security, and brands that are looking to connect should be focused on purpose. Entire
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| Strategy 40+ brand speakers, 35 sessions: Grab your seat at the Future of Luxury eConference Sept. 23-24 FREE |  Register now for Luxury Daily's Future of Luxury eConference Sept. 23-24 as brands and retailers face unprecedented changes in customer behavior. Check out our list of 40-plus speakers from the leading luxury brands and retailers worldwide and nearly 40 sessions in the agenda article. First 100 registrants receive Luxury Daily's Future of Luxury special report! Register now – limited seats online. Entire
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| Fragrance and personal care Dior takes on cool summer vibes in “The Scent of Summer” campaign |  LVMH-owned French fashion house Christian Dior has kicked off a new campaign promoting its various lines of men’s perfumes and fragrances promising “The Scent of Summer.” Entire
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 | Apparel and accessories Luxury needs to abandon its risk-averse mindset |  This season, Dior, Prada and Zegna led the way in terms of how to perfectly navigate the tumultuous changes in the luxury market, demonstrating innovative and creative transformations within their digital strategies to present some of the most compelling content during fashion week. Entire
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| Apparel and accessories Chinese brand Li-Ning’s new collab seen at first live Fashion Week since COVID-19 |  On Monday, Aug. 10 Chinese sportswear maker Li-Ning showcased a collaboration with the Danish brand Soulland, which was taking part in a runway show at Copenhagen Fashion Week – the first official fashion week to return to live events, in addition to online presentations, after the appearance of COVID-19. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Tapestry, McLaren, Fortnum & Mason, tariffs and Future of Luxury eConference |  Luxury Daily’s live news: Tapestry Inc. joins other luxury groups with falling sales for FY 2020; McLaren hits milestone sales mark in largest market; McLaren hits milestone sales mark in largest market; Fortnum & Mason launches food-focused podcast series; British-made textiles to be hit with additional tariffs in the US; Leaders of luxury brands and retailers to discuss next steps at Future of Luxury eConference. Entire
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| Columns Inviting opinion pieces on luxury issues, marketing, retail and media FREE |  Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire
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| Retail New era of broadcast selling for retailers: Third place in-store |  Luxury and specialty goods stores will need to become both a showroom and a sample space where both experiences are more curated for each individual. Entire
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