Italian fashion label Gucci is fronting animation-fueled visuals in celebration of a new fragrance, pairing the launch with a digital activation and limited edition products under its luxury perfume and makeup arm.
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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Just like the West, brand collaboration in China is bursting with news daily, from nostalgic cartoon IP releases, to luxury entering the metaverse by tapping digital collectibles.
