Precision-cut crystal glass maker Swarovski Elements is upping its social media strategy and raising awareness for the release of its digital publication through a Pinterest contest that highlights the latest collection.
Jaguar USA is keeping New Yorkers cool during a sure-to-be hot summer weekend with a pop-up event space dedicated to winter weather and its model range.
Swiss watchmaker Hublot is polishing its digital strategy through a new Web site that acts as a hub for products, brand culture and corporate social responsibility.
Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle to those from competing brands.
The Lanesborough Hotel in London is teaming up with fashion label heidi klein to offer an exclusive afternoon tea to preview the brand’s resort summer 2013 collection.
Four Seasons Hotel London at Park Lane created a one-time package dedicated to the British Emmy-award-winning television drama "Downton Abbey" that lets guests take a private tour of the show’s setting at Highclere Castle.
Today in luxury marketing: Bergdorf Goodman at 111; Porsche brings Panamera wagon concept to the Paris Motor Show; Battle brews over big-name luxury hotels; Brazil unveils $66 billion stimulus plan.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
The mobile device industry is becoming more distorted with hardware manufacturers adapting device design and functionality to cater for the different scenario types.
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