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Luxury Daily, August 7, 2012 – Top 10 digital luxury marketers of H1

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August 7, 2012

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Today's headlines

Top 10 digital luxury marketers of H1
Gucci extends UNICEF support in accessories collection
Rolls-Royce, Flexjet target ultra-affluent via US event tour
London elite grow awareness via London Luxury Quarter apps
Fairmont appeals to affluent locals in vineyard package
Strut taps print, digital media for product push
Richemont, retail numbers, China and Victoria Beckham – News briefs
On mobile commerce conversion

Multichannel Top 10 digital luxury marketers of H1
By Rachel Lamb
	Marketers including Hermès, Lexus, Salvatore Ferragamo and Michael Kors took advantage of the interactive and time-sensitive digital medium these past few months with efforts that awarded them the top 10 luxury digital marketers in the first half of 2012. Entire article

Internet Gucci extends UNICEF support in accessories collection
By Tricia Carr
	Italian fashion house Gucci is pushing its international appeal and seven-year partnership with the United Nations Children’s Fund by marketing a line of country-specific handbags, accessories and T-shirts for which a portion of the proceeds to go the organization. Entire article

Events / Causes Rolls-Royce, Flexjet target ultra-affluent via US event tour
By Tricia Carr
	Private aviation provider Flexjet will tour its parent company Bombardier’s new Learjet 85 aircraft in an 11-city U.S. tour with partner brands including British automaker Rolls-Royce Motor Cars. Entire article

Mobile London elite grow awareness via London Luxury Quarter apps
By Rachel Lamb
	High-end hotels in London including Brown’s Hotel, The Ritz and The Langham in addition to noted retailers such as Selfridge's and Fenwick are increasing awareness through mobile applications that serve as digital concierges and guides to the London Luxury Quarter. Entire article

In-store Fairmont appeals to affluent locals in vineyard package
By Tricia Carr
	Fairmont Miramar Hotel & Bungalows in Santa Monica, CA, is aiming at affluent couples by pairing up with local vineyard Malibu Wines to offer a culinary experience for its guests who favor local experiences. Entire article

Multichannel Strut taps print, digital media for product push
By Rachel Lamb
	High-end technology accessories company Strut is leaning towards print and digital marketing efforts to push its new line of iPad cases that double as charging ports. Entire article

News briefs Richemont, retail numbers, China and Victoria Beckham – News briefs
By Staff reports
	Today in luxury marketing - Hard luxuries still riding high as Richemont expects huge sales and profits; Mixed signals for retail's second quarter; Luxury firms fret over price disparity; Victoria Beckham launches optical line. Entire article

Columns On mobile commerce conversion
By a Luxury Daily columnist
	We are rapidly approaching the point where everybody is talking about mobile, but apart from the hype, do retailers really know what to do and or how to get started on mobile to boost sales? Entire article

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