Luxury Daily, Dec. 21, 2022 – Stella McCartney exhibits cross-promotional prowess in satirical holiday series
| | Apparel and accessories Stella McCartney exhibits cross-promotional prowess in satirical holiday series  |  Branded content strategically parodies the television shopping channels and commercials of yesteryear, driving both seasonal gifting and digital engagement. Entire
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| Sustainability Valentino project reuses deadstock fabric, touts planet-conscious resale partnership FREE |  "Valentino Sleeping Stock" redirects dormant textiles to young students, costume designers and other professionals interested in reworking the brand's discarded fabrics. Entire
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| Retail Bulgari reveals hidden holiday gems with augmented reality retail activation |  Lawyer-turned-founder Tamu Mcpherson shows shoppers how to embark on an interactive journey, starting with a QR code scan. Entire
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| Luxury FirstLook Free registration open: Luxury FirstLook 2023 on Jan. 26 FREE |  Register now for Luxury FirstLook 2023, a free half-day digital event hosted Jan. 26 from 8:45 a.m. to noon ET (New York time) by Luxury Daily founder Mickey Alam Khan on the likely outlook for luxury. Register now! Entire
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| News briefs Valentino, IWC Schaffhausen and Positive Luxury, Hugo Boss and Louis Vuitton FREE |  Luxury Daily's live news: Valentino names new Americas CEO, ex-LVMH leader to lead regional retail expansion; Positive Luxury gives IWC Schaffhausen ‘wings,’ restores Butterfly Mark badge; Hugo Boss, Coty renew fragrance licensing deal through 2035; Famed fashion faces star in latest Louis Vuitton, Yayoi Kusama teaser. Entire
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| Retail China Gen Z’s ‘self-rewarding economy’ means saving more and indulging occasionally |  According to the latest “2023 McKinsey China Consumer Report,” 58 percent of urban households in China plan to “put money away for a rainy” day — the highest since 2014, according to the management consultancy. Entire
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