Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion. This year in luxury branded videos was definitely one for the books.
British label Burberry reached 10 million Facebook fans Dec. 24 and celebrated with the creation of three unique images designed by chief creative officer Christopher Bailey.
French fashion label Chanel is attracting ultra-affluent guests at the Courchevel resort in the French Alps by incorporating iPads into the space, allowing guests to play and browse while they shop.
Today in luxury marketing - Needless to say, YSL is having none of Louboutin’s appeal; Madrid Fashion Week links with Mercedes-Benz; Diamonds to outpace gold on Asian spending.
Mobile content publishing, in the hands of the masses, is set to bring new revenue opportunities to marketers and contribute to substantial growth of the mobile ecosystem.