Luxury brands have been making leaps in the mobile marketing field this past year. However, a few brands led the way in terms of innovation and differentiation with their mobile campaigns.
New York’s yellow taxicabs offer a location-based, video advertising platform with Taxi TV that can put luxury brands in direct contact with the city’s affluent tourists and residents.
CurtCo Media-owned Robb Report is focusing on luxury travel and experiences to anchor its January edition, using lifestyle and travel marketers to complement the editorial.
Italian fashion house Dolce & Gabbana is emphasizing the effortlessly chic style associated with Italian female cinema stars in its newest advertising campaign for spring/summer 2012.
Northstar California Resort is offering consumers the ultimate luxury skiing experience through its new Northstar Mountainside Residences that consist of Home Run, 16 unique townhouses and The Glades, a group of 25 homesites in Lake Tahoe, CA.
Today in luxury marketing - Brazil's burgeoning luxury market lures big European brands; Late sales surge lifts season; Gold slips as investors seek cash; Elizabeth and James goes neon for their Shopbop capsule.
The Luxury Daily office is closed Monday, Jan. 2 in observance of New Year’s Day. We wish all of our readers a happy and healthy New Year. See you in 2012.
In a season where every second tweet and Google+ post is a look-back or forward at the “mobile” year, it is sometimes difficult to navigate all the insights.
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