British ecommerce Web site Net-A-Porter tapped the Google TV platform for a digital television station that allows consumers to shop as they browse video content unique to the site.
Mercedes-Benz is promoting its 2010 CLS63 AMG model throughout the streets of New York City via a taxi service that finds fashion-savvy pedestrians and brings them to their destination.
Women's Wear Daily has launched a new publication dubbed Beauty Inc. targeting luxury beauty industry executives and thought-leaders with news and analysis.
Lexus is raising awareness of new vehicles with its CT 200h Challenge, and in doing so will donate to the children’s foundation Rising Stars of America based on the number of celebrities that participate.
Land Rover’s advertising campaign within News Corp.’s The Daily iPad application has surpassed 52,000 impressions, and one out of every two consumers who view the app engage with the luxury automaker’s ad.
With just days before Valentine's Day, luxury brands have an opportunity to develop a marketing campaign to attract new customers, drive sales and build lasting customer relationships.
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