The quickly-growing, affluent Generation I, a demographic of Indians who grew up in the 1990s, will be responsible for 26 percent of total spending in the country before 2020, according to findings from a study by Boston Consulting Group.
Luxury brands offering social media all-access passes and behind-the-scenes footage for Mercedes-Benz Fashion Week are not only becoming the norm, but mandatory for those looking to engage with consumers on a deeper level.
Department store chain Nordstrom is targeting aspirational consumers through mobile banner advertisements for its Nordstrom Rack locations in the popular gaming application, Words With Friends.
The discovery that Google has been tracking the Web activity of iPhone and iPad users on Safari without permission has the company in hot water and could end up costing it, both in terms of its reputation as well as monetarily.
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Apple recently threatened to ban apps from the App Store that use “black hat” techniques for improving visibility. There is a better way to help consumers find and download your apps.