Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
Balinese jeweler John Hardy is leveraging much of its marketing this season on holidays, emphasizing especially the Chinese New Year and St. Valentine's Day in its recent campaigns.
Perhaps the most valuable benefit for luxury automakers with mobile-optimized sites is that they can seamlessly integrate other mobile marketing techniques with their mobile browsing pages.
Peninsula Hotels is rolling out a number of updates and renovations in the upcoming year and is placing a particular emphasis on its Hong Kong location.
Today in luxury marketing - Pinterest drives more traffic than Google+, YouTube and LinkedIn combined; Diane von Furstenberg's spring ads feature a faceless model; Finally, the Sofia Coppola Marni for H&M Video; Brunello Cucinelli to go public.
Shoppers are natively an impulse consumer. At home they may write out lengthy shopping lists and do hours of research on products, but in the store, 80 percent of their basket is full of products bought on pure impulse.
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