Luxury Daily, February 9, 2018 – Affluents aim for more time, less clutter: YouGov

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February 9, 2018

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Marketing

Affluents aim for more time, less clutter: YouGov

Affluent consumers are seeking to simplify their lives, with more than half of respondents in a YouGov study saying they are looking to buy less and declutter.

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Marketing

Instagram combines advertising, ecommerce with new collection ads

Instagram is further cementing itself as one of the most attractive social media platforms for luxury brands with the introduction of collection advertisements.

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Retail

Online shopping continues its steady climb, but in-store interest remains

Bricks-and-mortar may still be the top sales vessel for luxury brands, but affluent consumers are spending more money online now than ever before.

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Apparel and accessories

Valextra turns Valentine’s Day shopping into a game FREE

Italian leather goods label Valextra is promoting itself as a Valentine’s Day gifting destination through a game that speaks to a love of shopping rather than romantic themes.

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Automotive

Jaguar follows through on goal from the past

British automaker Jaguar is capitalizing on nostalgia while accommodating drivers who dream of joining the sport of racing in its latest production launch.

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Luxury Memo special reports

The potential of 3D printing: Luxury Memo special report

The manufacturing of luxury goods connotes a specific expectation of handcrafted care, but 3D printing and other innovative manufacturing technologies are upending those expectations.

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Marketing

Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders FREE

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs

Louis Vuitton, Barneys, 432 Park Avenue, T Magazine, Hermès and Lalique – Live news

Luxury Daily's live news on Feb. 8 - Louis Vuitton opens pop-up dedicated to spring’s Archlight sneaker; Barneys to open “24K” salon experience with Sally Hershberger; 432 Park Avenue becomes most-expensive New York residential building; T Magazine reveals new look, editorial features following creative overhaul; Hermès sees global growth in all regions in Q4 2017; Lalique’s mascot artistry explored at UK automotive exhibit.

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News briefs

Italian fashion, Christian Louboutin, LVMH and L’Oreal – News briefs

Today in luxury - Italian fashion industry showed growth in 2017; Christian Louboutin fights back in court; Consignment sneaker store Stadium Goods is now backed by LVMH; L'Oreal's luxury cosmetics lead the way in strong holiday season.

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Columns

The fashion business must slow down

Designers, buyers, showroom directors and editors are suffering from a non-stop activity flow that does not leave us any time to reflect, plan and digest.

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