Luxury Daily, Jan. 22, 2021 – Pandemic accelerating in-store, online changes: Saks Fifth Avenue CEO
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| | Retail Pandemic accelerating in-store, online changes: Saks Fifth Avenue CEO  |  Department store chain Saks Fifth Avenue has seen its physical stores continue to play a crucial role in boosting sales amid the COVID-19 pandemic, and executives do not believe this can be replaced by digital channels. Entire
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| Fragrance and personal care How Estée Lauder Cos. personalizes digital engagement for beauty shoppers |  Beauty group Estée Lauder Companies has embraced a variety of omnichannel tactics, from virtual consultations to Postmate deliveries, to bring the cosmetics counter to shoppers’ homes. Entire
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| Apparel and accessories Burberry shares cinematic campaign for Chinese New Year |  British fashion label Burberry is celebrating Chinese New Year with an artistic film that explores the human condition and self-discovery. Entire
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 | Webinar Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves FREE |  Register now for this free webinar Wednesday, Feb. 3 at noon to 1 p.m. EST (New York time) on why authenticity matters even more in a post-COVID-19 world for brands and retailers. Senior executives from Avery Dennison and Certilogo will lay out a roadmap. Join us! Entire
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| Real estate Re/Max empowers luxury agents with new marketing platform FREE |  International brokerage firm Re/Max is improving its ability to reach discerning sellers in the competitive luxury real estate market with the introduction of a new high-tech marketing platform. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Mytheresa, Net-A-Porter, Rosewood, Rimowa, inaugural fashion and marketing webinar |  Luxury Daily’s live news: Mytheresa debuts on NYSE; Net-A-Porter hosts fashion comeback; Rosewood launches new wellness retreats worldwide; Rimowa debuts ‘Never Still’ unisex collection; Small designers in spotlight on Inauguration Day; Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves. Entire
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| Retail Will a reboot in China-US relations help luxury? |  The Biden-Harris administration represents a return to dialogue and diplomacy. However, it is highly idealistic to expect that the change in administration will represent the end of the new era of great power competition. Entire
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