Luxury retailer Bergdorf Goodman is driving sign-ups to its email database via a $2,500 shopping spree, which creates an incentive for consumers to interact with the brand.
Aston Martin is promoting the Rapide, its four-door sports car, and the Cygnet, its new compact city car, with innovative short films and social media marketing.
Fine jewelry and watchmaker for the stars Jacob & Co. hopes to bolster its creative style and spirit with consumers by naming Donnie Yen as the line’s new brand ambassador.
As marketers reading Luxury Daily’s Luxury Marketing Outlook 2011 will learn, savvy understanding of how the Internet and mobile influence all channels will make the difference between a successful luxury brand and one that sticks to an old formula for a different era.
The app frenzy was born in 2008, when the iPhone gave marketers the opportunity to get their brands into the hands of customers, providing immersive, viral experiences. In 2011, the industry has come a long way, providing even more opportunities for brands.
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