Luxury Daily, January 5, 2018 – Hollywood’s red-carpet blackout gives labels opportunity to show solidarity

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January 5, 2018

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Arts and entertainment

Hollywood’s red-carpet blackout gives labels opportunity to show solidarity

In support of a Hollywood-led movement to combat sexual harassment, a number of celebrities are leveraging Sunday’s Golden Globes red carpet as a platform for protest.

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Retail

How should retail plan for extreme weather this season? FREE

Cold spells and snowstorms are often considered a hindrance to retail. But with the right planning, retailers can position themselves for success even amid winter weather.

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Marketing

Snapchat’s unskippable ads, off-app content bid to lure advertisers from Instagram

Snapchat is in a rough position right now, as Instagram’s increasingly large share of social advertising is causing the platform to reinvent some of its longstanding traditions.

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Apparel and accessories

Dolce & Gabbana risks alienating older customers to draw in millennials

Italian fashion house Dolce & Gabbana’s latest campaign for spring/summer 2018 is focused on millennials, a strategy now taken by the brand for a number of consecutive seasons. But could this alienate its older audience?

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Retail

Mobile search ads dominate digital channels: Forrester

Over the next five years, mobile will contribute 69 percent of the projected $19 billion in revenue that comes from paid search advertising.

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Automotive

US to lead way in adoption of autonomous cars

While consumers are still hesitant to embrace driverless vehicles, the industry’s success will lie with autonomous services rather than individual ownership.

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Luxury Memo special reports

Video marketing: Luxury Memo special report

Video advertising has evolved exponentially since the digital takeover, but luxury brands are working to separate themselves from mass marketers.

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Luxury FirstLook

Countdown begins: Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17 FREE

Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.

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Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs

Mercedes, Elie Saab, Billionaires’ Row, SH Group, Town & Country and Kenzo – Live news

Luxury Daily's live news from Jan. 4 - Mercedes touts strong genes as new G-Class unveiling nears; Elie Saab opens ephemeral store in Courchevel; Latest Billionaires’ Row project to be world’s tallest residential tower; New SH Group president to spearhead Baccarat, 1 Hotels’ expansions; Town & Country brings jewelry authority to awards feature; Kenzo displays collection vivacity in colorful dance effort.

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News briefs

Home furnishings, DVF, Rolls-Royce and Cartier – News briefs

Today in luxury - How luxury home brands are competing in the age of Amazon; DVF appoints chief design officer; Insight: Rolls-Royce on how to build a modern luxury car brand; How Cartier sunglasses have come to represent status and violence in Detroit.

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Columns

What to expect in mobile advertising and location data

In 2018, machine learning will be applied to audiences and location data.

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