Luxury Daily, January 8, 2017 – US millionaires more diverse than ever before

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January 8, 2018

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Marketing

US millionaires more diverse than ever before

Each of the 16 million millionaires in the United States right now is a powerful influencer with whom brands can engage.

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Apparel and accessories

Jimmy Choo follows provocative pursuit in spring ads FREE

British footwear label Jimmy Choo’s latest advertising effort paints a flirtatious picture of New York apartment living.

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Media/publishing

Flipboard to reinvent itself with exclusive publisher deals

Editorial platform Flipboard is hoping to revitalize itself by partnering with print magazines to create original digital content, an effort that luxury publishers should pay attention to in the coming months.

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Travel and hospitality

Millennials have changed the family vacation

Affluent millennials are pushing the envelope with constantly evolving travel trends, where visitors look to cities rather than tropical beach destinations.

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Q&A

Luxury’s future in mobile advertising relies on bespoke efforts

Mobile devices and social media are becoming such a prolific force in consumers’ lives that even luxury brands are gravitating away from highly polished print ads to interactive mobile marketing.

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Blog

Top 5 brand moments from last week

After entering a new year, luxury brands were focused on making what was old new again.

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Luxury Memo special reports

Video marketing: Luxury Memo special report

Video advertising has evolved exponentially since the digital takeover, but luxury brands are working to separate themselves from mass marketers.

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Luxury FirstLook

Countdown begins: Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17 FREE

Register now for the nation's premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.

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Strategy

Subscribe now: $12 for 12 weeks FREE

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs

Seabourn, Neiman Marcus, Madison Avenue, Vogue, Gemfields and @Diet_Prada – Live news

Luxury Daily's live news from Jan. 5 - Seabourn ships out innovation, wellness for milestone year; Karen Katz to retire from Neiman Marcus; Madison Avenue sees new openings, reinvestment in H2 2017; Vogue drinks to readers’ health with subscription offer; Gemfields tells emerald’s story via undetectable transparency inscription; Stefano Gabbana fires back at “cyberbully” @Diet_Prada.

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News briefs

Azzedine Alaïa, London home, Alibaba and Marc Jacobs – News briefs

Today in luxury - Naomi Campbell remembers Azzedine Alaïa; London luxury home at "unbelievable" discount shows price falls; Alibaba: The world is not enough; Marc Jacobs to close London store and other European outposts.

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Legal and privacy

Association of National Advertisers set for new legislative challenges

In 2018, ANA will remain highly vigilant and continue to protect advertisers’ constitutional rights.

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