NEW YORK – The key to mobile is to communicate directly with consumers through mobile sites, applications and search engine optimization, according to a Mandarin Oriental exec at Luxury Interactive.
NEW YORK – Creating and nurturing a brand personality should be the focus for luxury brands using social media, according to a speaker at the Luxury Interactive conference.
Northern European retailer C&A stepped up its game with the launch of a super-luxurious flagship at the Iguatemi mall in Sao Paulo, Brazil, drawing eyes to its sleek new look from major luxury brands.
NEW YORK – Online retailer Zappos emphasizes that taking care of customers will build relationships and brand advocates in addition to the amount of transactions, according to an executive at Luxury Interactive.
Today in luxury marketing - LVMH wins EU clearance for Bulgari takeover; Tiffany & Co. CEO sees $22.2 million in pay; Philippines destroys $39 million worth of fake goods.
Roughly 50 percent of homes nationwide will have a child returning to school in September, spending an average $400-plus in apparel, backpacks and electronics – generating $50 billion in sales.