Luxury brands Bally, Chanel and Tory Burch topped the charts for the highest overall composite Web site scores for their easy-to-navigate, beautiful and helpful sites, according to a new study from the Luxury Institute.
Department store chain Neiman Marcus is sparking consumer interest with a Make Your Own Manolo Blahnik campaign where customers can order a tailor-made pair of heels from the retailer's blog.
Brands need to focus their mobile efforts on registration, customization and commerce options if they want to see return on investments, according to one expert.
German automaker Mercedes-Benz strengthened its title sponsorship in Fashion Week Swim in Miami this past weekend when the brand updated its location via social media updates to reward trendy stylesetters with a ride from the Fashion Force.
Today in luxury marketing - Dolce & Gabbana flagship said set for Fifth Avenue; June apparel prices jump; Yves Saint Laurent defends its red soles against Christian Louboutin's charges.
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