Luxury Daily, July 23, 2021 – Luxury makes presence known at controversial Olympics

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July 23, 2021

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Sports Luxury makes presence known at controversial Olympics
Some of the world’s biggest brands are celebrating persistence, dedication and Japanese culture in inspirational marketing campaigns as Tokyo 2020 officially begins, but the Summer Olympics are less triumphant than usual. Entire article

Jewelry Louis Vuitton’s new high jewelry line lauds founder’s spirit
French fashion label Louis Vuitton is honoring the 200th anniversary of its founder’s birthday with a cinematic new effort and high jewelry collection. Entire article

Travel and hospitality Agility is crucial to effective hospitality marketing: Leading Hotels of the World
A well-planned marketing strategy is critical for global organizations operating in a dynamic industry such as hospitality where customer expectations are continuously evolving and the landscape grows more competitive. Entire article

Apparel and accessories Miu Miu celebrates bravery, self expression in anecdotal campaign FREE
Prada-owned fashion house Miu Miu is leaning into power and boldness of women for its fall/winter 2021 campaign starring actor and brand ambassador Emma Corrin. Entire article

Home furnishings

Webinar: Off the wall: Trends in color, paint and wallpaper FREE

Register now for this free webinar Aug. 11 at 11 a.m. to noon ET (New York time) focused on the role that color, paint and wallpaper play in luxury homes as consumers spend more time multitasking from their residences and look anew at what is around them. Speakers include noted interior designer Julia Buckingham and the global brand ambassador for leading paint and wallpaper brand Farrow & Ball. Join us! Entire article

Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire article

News briefs Mercedes-Benz, Burberry, Abercrombie & Kent, Wheels Up and Modern Luxury Media
Luxury Daily’s live news: Mercedes-Benz moves to become fully electric by 2030; Burberry brings elevated luxury to Sloane Street flagship; Abercrombie & Kent, Wheels Up launching curated, members-only trips; Modern Luxury to debut new platform with Roc Nation. Entire article

Beauty How long can Hermès rely on Birkin’s allure?
Over the past three decades, the value of Hermès iconic bag has increased steadily by 14 percent year-over-year, reflecting the famous phrase, “Birkin bags make for a better investment than gold or stock.” Entire article

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