Luxury Daily, July 24, 2017 – What future for handmade craftsmanship in the Automation Age?

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July 24, 2017

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Columns

What future for handmade craftsmanship in the Automation Age?

Once a safe haven away from heavy machinery, manual craftsmanship will nonetheless be affected by the incoming revolution – in new and sometimes surprising ways.

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Strategy

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Retail

Capturing cross-border commerce requires currency, language choices

With the growing demand for international commerce, it is more important than ever that brands are able to fulfill international transactions, but certain elements such as choosing a preferred currency or language are often lacking.

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Jewelry

Omega celebrates moon landing with Buzz Aldrin documentary FREE

Swiss watchmaker Omega is celebrating the 60th anniversary of the Speedmaster and its role in the Apollo moon mission in 1969 with a short documentary featuring Buzz Aldrin and brand ambassador George Clooney.

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Fragrance and personal care

Sephora opens concept store showcasing omnichannel features

LVMH-owned beauty retailer Sephora is highlighting some of its advanced retail innovations on a small scale with the opening of its smallest, but most feature-rich, storefront.

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Jewelry

Van Cleef & Arpels takes literal approach to “hidden gem” phrase

French jeweler Van Cleef & Arpels is hiding secrets and inviting consumers to uncover them in its latest high-jewelry collection and accompanying campaign.

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Blog

Top 5 brand moments from last week

Luxury brands asked consumers to embrace the unexpected, whether pranking them on a city street or putting them up in a hotel in an unlikely location.

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Strategy

The Internet – Luxury Memo special report

The rise of the digital age has presented opportunities and challenges for luxury as it seeks to redefine what its industry means in an era when consumers can order anything on Amazon and desire constant and immediate gratification.

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News briefs

NetJets, Lexus, Louis Vuitton, Furla, Rolls-Royce, Hermès and Fortnum & Mason – Live news

Today in luxury - NetJets offers flights from the Hamptons to summer camps for family visits; Lexus plays sidekick in latest Marvel film; Louis Vuitton launches Chinese ecommerce site; Furla incorporates architectural details for fall/winter 2017 campaign; Rolls-Royce embraces consumers’ lifestyle for Mediterranean holiday; Hermès’ positive H1 2017 momentum driven by Mainland China; Fortnum & Mason to host John Bellany retrospective.

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News briefs

Luxury resort designer, My Other Bag, Richemont and Burberry – News briefs

Today in luxury - The paradise maker: Meet luxury resort designer Bill Bensley; Louis Vuitton looking to take My Other Bag case to Supreme Court; Forget $10K watches, there’s money in $2K handbags; What should Burberry do next?

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