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Feb. 28, 2020
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Retail

Capturing cross-border commerce requires currency, language choices

July 24, 2017

The move to sell its Possession collection on Net-A-Porter marks a new acceptance of ecommerce's potential for Piaget L2 emphasized more options for international buyers as key to retail success. Image credit: Piaget

 

By Danny Parisi

With the growing demand for international commerce, it is more important than ever that brands are able to fulfill international transactions, but certain elements such as choosing a preferred currency or language are often lacking.

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  1. Loewe taps US soccer star Megan Rapinoe's edge for fall/winter 2020-21 campaign
  2. Day's wrap: Saks owner HBC, Walpole, Positive Luxury Awards and Watches & Wonders Geneva
  3. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  4. Burberry, simulating in-store experience, debuts augmented reality shopping tool via Google Search
  5. Register now: Women in Luxury conference New York April 15
  6. Significant gaps between customer expectations for personalization and retailer execution
  7. Cunard, enVista, Burberry, Neiman Marcus and Aston Martin
  8. LVMH’s Bernard Arnault is 2019 Luxury Personality of the Year
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. BMW connects with young consumers via CNN sponsorship on Snapchat
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